Folgers Ground Coffee, Gourmet Supreme

Folgers Ground Coffee, Gourmet Supreme is a familiar aisle staple you’ll spot in the coffee section alongside other ground roasts, instant blends, single-serve pods, filters and basic creamers. Packaged in a small, resealable canister and labeled as a medium‑dark ‘‘Gourmet Supreme’’ roast, it leans into everyday ritual rather than luxury. Shoppers reach for it on weekday grocery runs, weekend brunch stock‑ups, or when they need dependable coffee for travel and road trips; it’s also a common pick for meal‑prep Sundays when households restock pantry basics. The brand positioning is classic American — broad appeal to working adults, families and longtime Folgers fans who recognize the vintage tagline “It’s The Best Part of Wakin’ Up.” Marketing emphasizes reliability, familiar flavor and value rather than specialty origin stories. Label claims are simple: roast level and flavor descriptors; there’s typically no child‑oriented branding, no organic certification, and no health‑halo superfood claims. In plain terms this is a minimally processed food: whole coffee beans roasted and ground, with no additives. Sensory notes include a deep, robust aroma when opened, a full‑bodied, slightly chocolatey and toasty flavor profile, and a coarse‑to‑fine grind depending on package. The packaging supports easy scooping and measured brewing; consumers commonly use it in automatic drip makers, French press and for cold brew as suggested on the label. The product’s story is domestic and ritualistic — part of morning routines, shared pots at small gatherings, and the steady comfort of a familiar cup.