Folgers Classic Roast Decaf Ground Coffee

Folgers Classic Roast Decaf Ground Coffee (9.6 oz) sits on the coffee & tea aisle among familiar mid‑shelf ground coffees, near instant coffee jars, single‑serve pods, creamers, filters and breakfast staples. Shoppers reach for it when they want the ritual of a brewed cup without the caffeine kick — early evening sippers, expectant parents, people sensitive to caffeine, or those cutting back for health reasons. It’s positioned as an every‑day American favorite: approachable, budget‑friendly, and tied to a long‑running jingle and heritage brand identity, appealing to loyal, practical shoppers who value consistency over specialty café trends. The label leans on straightforward claims — “decaffeinated,” “99.7% caffeine free,” and familiar Folgers branding — rather than organic or “natural” badges; there’s no kid‑targeted imagery or health halo beyond the decaf callout and lack of added ingredients. In plain terms, the product is roasted, decaffeinated and ground coffee — a simple plant‑derived pantry staple that has undergone industrial decaffeination but contains only coffee as an ingredient. Sensory notes: medium roast aroma, smooth and rich flavor with a familiar, slightly toasted bitterness; texture is fine ground, designed for drip brewers, French press or pour‑over. Packaging is compact retail sizing for countertop storage or pantry stacking, commonly in a resealable canister or bag to preserve aroma. The ritual is classic — scoop, measure, brew, and pour — a comforting, repeatable moment that ties into morning routines, brunch gatherings, and quiet afternoons when people still want the flavor and ceremony of coffee without caffeine.