# Flourish Mix Pancake & Waffle Buttermilk Protein > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Flourish - **Retailer listed:** Foodtown - **Category:** Cereal & Breakfast - **Size:** 16 oz - **Human page:** https://supermarketpuzzle.com/product/flourish-mix-pancake-waffle-buttermilk-protein-16-oz - **Slug:** `flourish-mix-pancake-waffle-buttermilk-protein-16-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Contains industrially processed ingredients such as whey protein concentrate, wheat protein isolate, natural flavor, and monk fruit concentrate and is a formulated, shelf-stable mix, which fits the NOVA definition of ultra-processed foods. ## Review Flourish Mix Pancake & Waffle Buttermilk Protein arrives on the breakfast aisle shelf among pancake mixes, protein-boosted baking mixes, and morning convenience foods, typically near standard buttermilk mixes, whole-grain blends, and sports-nutrition pancake options. Shoppers reach for it when they want a quicker, higher-protein breakfast without turning to refrigerated or ready-to-eat items — think weekend brunches, busy weekday mornings, or a post-gym pancake ritual. The brand positions itself as a modern, health-forward pantry staple: aspirational yet approachable, aimed at active adults and parents who want a perceived nutrition upgrade for classic comfort food. Labeling leans into health halos — “protein,” whole wheat, flax, and monk fruit sweetener — with a clean, minimal design rather than child-focused cartoons; there are no organic certifications listed on the ingredient panel. Processing context: a shelf-stable, industrially formulated powdered mix made from extracted proteins, dried dairy, flavorings, and stabilizing leavening agents. Sensory details: when mixed and cooked it yields golden-browned pancakes with a slightly denser, springy crumb than pure wheat mixes (the protein concentrates add chew), a subtle nutty note from milled flax, a mild tang from buttermilk powder, and a faint vanilla sweetness that’s low in sugar thanks to monk fruit. Packaging is compact (16 oz), designed for pantry storage and quick measuring, and the preparation ritual — mixing with water or milk, heating a griddle, flipping pancakes — keeps the comforting weekend ritual while promising a protein boost. ## Diet flags - Vegetarian ## Nutrition - **Serving size:** 0.67 cup - **Servings per container:** 6 - **Calories:** 270 - **Total fat:** 3.5g (4% DV) - **Saturated fat:** 1g (5% DV) - **Cholesterol:** 20mg (7% DV) - **Sodium:** 300mg (13% DV) - **Total carbs:** 40g (15% DV) - **Dietary fiber:** 7g (25% DV) - **Total sugars:** 1g - **Protein:** 23g ## Ingredients Whole Wheat Flour, Whey Protein Concentrate, Wheat Protein Isolate, Milled Flax Seed, Baking Powder, Natural Vanilla Flavor, Salt, Buttermilk Powder, Monk Fruit Concentrate. ## Context tags - **Occasions:** weekend-brunch, post-workout, back-to-school, meal-prep-sunday - **Vibes:** wholesome, convenient, practical, comforting ## FAQ ### Is the Flourish Pancake & Waffle Mix healthy? Absolutely! The Flourish mix packs a punch with 23 grams of protein and 7 grams of fiber per serving, making it a filling choice for breakfast. Of course, 'healthy' can be subjective — if you're looking for a balanced meal that keeps you full and satisfied, this mix definitely fits the bill! ### Is the Flourish Pancake & Waffle Mix vegan? Nope, this mix is not vegan. It contains whey protein concentrate and buttermilk powder, both of which come from dairy. If you’re seeking a plant-based option, you might want to look for mixes that specifically highlight vegan ingredients. ### Is the Flourish Pancake & Waffle Mix gluten-free? Unfortunately, this mix is not gluten-free. It contains whole wheat flour, which is a no-go for those with gluten sensitivities or celiac disease. If you need a gluten-free pancake mix, there are plenty of alternatives made with rice flour or almond flour out there! ### Does the Flourish Pancake & Waffle Mix contain seed oils? Nope, no seed oils here! This mix focuses on wholesome ingredients like whole wheat flour and flaxseed, so you can enjoy your pancakes without worrying about any funky oils. It’s a nice bonus for those who prefer to steer clear of those ingredients. ### Does the Flourish Pancake & Waffle Mix contain artificial sweeteners? Not at all! This mix uses monk fruit concentrate, which is a natural sweetener, so you won't find any artificial sugars lurking in the ingredient list. It keeps the sweetness light and balanced, which is great for those who want to avoid the weird aftertastes of artificial sweeteners. ### Is the Flourish Pancake & Waffle Mix high in sugar? Not really! With only 1 gram of total sugars per serving and no added sugars, you’re looking at a low-sugar breakfast option. This makes it a great choice if you're watching your sugar intake, especially compared to many other pancake mixes that can be loaded with sugars. ### What are healthier alternatives to the Flourish Pancake & Waffle Mix? If you're on the hunt for alternatives, consider mixes that are grain-free or made with alternative flours like almond or coconut flour. Those can be lower in carbs and higher in healthy fats, which some people prefer. Just make sure to check the protein and fiber content if those are important to you! ### Can kids eat the Flourish Pancake & Waffle Mix? Definitely! Kids can enjoy these pancakes, especially since they’re packed with protein and fiber. Just keep in mind that they might need a bit of fun toppings to entice them — think fresh fruit, a drizzle of maple syrup, or even some chocolate chips if you’re feeling adventurous! ### Is the Flourish Pancake & Waffle Mix good for weight loss? It can be a good option if you're looking to manage your weight! With high protein and fiber, it can help keep you feeling full and satisfied longer, which can prevent those mid-morning snack attacks. Just remember to balance it with plenty of fruits or veggies on the side for a well-rounded meal. ### Is the Flourish Pancake & Waffle Mix ultra-processed? While it's not minimally processed, it's not exactly ultra-processed either. The ingredients are fairly straightforward, focusing on whole grains and natural flavors, which is a step up from many highly processed breakfast options. It strikes a nice balance for those who want something convenient but still wholesome! ## Related products - [Pearl Milling Company Lite Syrup](https://supermarketpuzzle.com/product/pearl-milling-company-lite-syrup-12-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/pearl-milling-company-lite-syrup-12-oz - [Pop Tarts Toaster Pastries, Frosted Blueberry 20.3 oz](https://supermarketpuzzle.com/product/pop-tarts-pop-tarts-toaster-pastries-frosted-blueberry-203-oz-2030-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/pop-tarts-pop-tarts-toaster-pastries-frosted-blueberry-203-oz-2030-oz - [Bob's Red Mill Gluten Free Pancake Mix](https://supermarketpuzzle.com/product/bobs-red-mill-bobs-red-mill-gluten-free-pancake-mix-24-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/bobs-red-mill-bobs-red-mill-gluten-free-pancake-mix-24-oz - [Pearl Milling Company Pancake Mix](https://supermarketpuzzle.com/product/pearl-milling-company-pancake-mix-16-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/pearl-milling-company-pancake-mix-16-oz - [Nature Valley Creamy Wafer Bar Peanut Butter Chocolate 5Ct](https://supermarketpuzzle.com/product/nature-valley-creamy-wafer-bar-peanut-butter-chocolate-5ct-650-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/nature-valley-creamy-wafer-bar-peanut-butter-chocolate-5ct-650-oz - [Nature Valley Creamy Wafer Bar Peanut Butter 5Ct](https://supermarketpuzzle.com/product/nature-valley-creamy-wafer-bar-peanut-butter-5ct-650-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/nature-valley-creamy-wafer-bar-peanut-butter-5ct-650-oz - [Nature's Path Organic Granola, Flax Plus Pumpkin](https://supermarketpuzzle.com/product/natures-path-organic-granola-flax-plus-pumpkin-1150-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/natures-path-organic-granola-flax-plus-pumpkin-1150-oz - [Catalina Crunch Cereal, Cinnamon Toast - KETO Friendly](https://supermarketpuzzle.com/product/catalina-crunch-cereal-cinnamon-toast-keto-friendly-9-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/catalina-crunch-cereal-cinnamon-toast-keto-friendly-9-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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