Can you spot the ultraprocessed foods?

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Firehook Multigrain Flax Snack Cracker Cracker Plastic Container
Snacks, Chips & Dips
📊 NOVA 3🥛 Dairy-Free🌿 Organic

Firehook Multigrain Flax Snack Cracker Cracker Plastic Container

Firehook
8 oz
Available at Foodtown
90
Calories
3g
Protein
1g
Sugars
150mg
Sodium
2g
Fiber
29
Ingredients

What You Should Know

Firehook Multigrain Flax Snack Cracker comes in a clear plastic tub and lives in the snack and cracker aisle alongside whole-grain crispbreads, artisanal crackers, and shelf-stable dips. You might also spot it near packaged breads or the natural and organic section, shelved next to other gluten-containing, seed-forward snacks. It fits into quick grocery runs for pantry staples, weekend brunch spreads, lunchbox packing, or as an easy grab for road trips and casual entertaining. The brand positions itself as a wholesome, ingredient-forward option — organic certification, “multigrain,” and visible flax seeds signal a health-conscious lifestyle and appeal to buyers seeking better-for-you snacks without gourmet prices. Packaging and copy lean toward natural authenticity rather than kid-focused design: earthy colors, whole-seed photography, and USDA Organic cues create a health halo that emphasizes simplicity. In plain terms the crackers are processed in a factory but made from recognizable ingredients — whole wheat flours, a mix of grains and seeds, honey, olive oil and salt — with no obvious artificial additives listed. Sensory qualities are crunchy and dry with a nutty, toasty aroma from flax and mixed grains; the texture is slightly coarse from seeds, and the honey adds a faint caramelized note and light sweetness. The plastic container is resealable and portable, encouraging ritual uses like pairing with cheese, hummus or sliced fruit, scattering on a brunch board, or tossing a handful into a picnic basket. Overall it reads as an everyday, pantry-friendly cracker for people who want convenience with a whole-grain story.

Nutrition Facts

Serving Size: 1.0 oz
Servings per Container: 8
Calories90
% Daily Value*
Total Fat0.5g1%
Saturated Fat0g0%
Sodium150mg7%
Total Carbohydrate18g7%
Dietary Fiber2g7%
Total Sugars1g
Protein3g
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Ingredients

Organic, Wheat, Flour,, Organic, Whole, Wheat, Flour,, Organic, 7-Grain, &, Seeds, (Wheat,, Rye,, Corn,, Barley,, Flax,, Millet, and, Oats),, Organic, Honey,, Organic, Flax, Seeds,, Yeast,, Salt,, Organic, Olive, Oil..

Flagged Ingredients:

  • olive oil - Seed oil high in omega-6 fatty acids
No Seed Oil

Dietary Labels

This product is not vegan, is not gluten-free, and is organic.

Ultra-Processing Assessment

NOVA Score:3 / 4

Processed Food

Why this score?

Made from basic organic flours, grains, seeds, oil and honey with no industrial additives, this is a processed packaged food (NOVA 3) — factory-made and shelf-stable but composed of recognizable culinary ingredients.

Daily Ritual

Can you Spot Ultraprocessed Foods? Play our Supermarket Game

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Shopping in the supermarket oil aisle

Others also viewed

Common Questions about Firehook Multigrain Flax Snack Cracker Cracker Plastic Container

The Firehook Multigrain Flax Snack Cracker can definitely fit into a healthy snacking routine! With just 90 calories per serving, it offers a nice mix of whole grains and seeds. However, 'healthy' can be subjective — it's great for a light snack, but if you're looking for something super high in protein or fiber, you might want to pair it with a dip or something more substantial.

Perfect For

weekend-brunch
movie-night
road-trip

Vibe:

wholesomeconvenientpractical
$NaN
per package