# General Mills Fiber One Bran Cereal Original > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Fiber One - **Retailer listed:** Foodtown - **Category:** Cereal & Breakfast - **Size:** 19.60 oz - **Human page:** https://supermarketpuzzle.com/product/fiber-one-general-mills-bran-cereal-original-1960-oz - **Slug:** `fiber-one-general-mills-bran-cereal-original-1960-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Contains industrial ingredients and additives (modified wheat starch, guar gum, cellulose gum, sucralose, added colors) and is reformulated/fortified, consistent with ultra-processed foods in NOVA group 4. ## Review Fiber One Bran Cereal Original by General Mills is a familiar, fiber-forward boxed cereal you’ll typically find in the breakfast aisle alongside bran, oat and adult-targeted cereals rather than colorful kids’ brands. The 19.6‑ounce box sits near other “high fiber” and “heart healthy” options, often on shelves with fiber supplements and diet-friendly products. Shoppers reach for it on routine grocery runs, back‑to‑school mornings, or when stocking the pantry for quick, practical breakfasts; it also appears in meal-prep lists for people planning simple weekday breakfasts or portable snacks on road trips. Brand positioning leans utilitarian and health-conscious—marketed toward adults seeking digestive benefits or lower-sugar choices—evoking a mature, “do good for your gut” cultural message rather than indulgence. Packaging emphasizes fiber content and calorie control, creating a health-halo; there’s no kid-focused cartooning, no organic seal, and the label hints at “whole grain” and “high fiber” benefits while quietly listing sweetener and texturizers in the ingredients. Processing is industrial: whole grain components are combined with modified starches, gums, added color and sucralose, and the product is fortified with vitamins and minerals. Sensory details: small, crunchy, bran-rich flakes with a dry, coarse texture that softens in milk; the ritual is utilitarian—spoon, bowl, quick breakfast or handful from a to-go container. The box and inner plastic bag are designed for shelf stability and convenience. In American grocery culture it reads as a practical, everyday staple for people prioritizing fiber and convenience over artisanal or minimally processed claims. ## Diet flags - Vegetarian - Dairy-free ## Nutrition - **Serving size:** 0.67 cup - **Servings per container:** 14 - **Calories:** 90 - **Total fat:** 1g (1% DV) - **Saturated fat:** 0g (0% DV) - **Sodium:** 140mg (6% DV) - **Total carbs:** 33g (12% DV) - **Dietary fiber:** 18g (64% DV) - **Total sugars:** 1g - **Protein:** 3g ## Ingredients Whole Grain Wheat, Corn Bran, Modified Wheat Starch, Color Added, Guar Gum, Cellulose Gum, Salt, Baking Soda, Sucralose. Vitamins and Minerals: Calcium Carbonate, Vitamin C (Sodium Ascorbate), Iron and Zinc (Mineral Nutrients), A В Vitamin (Niacinamide), Vitamin B6 (Pyridoxine Hydrochloride), Vitamin B1 (Thiamin Mononitrate), Vitamin B2 (Riboflavin), A B Vitamin (Folic Acid), Vitamin B12. ## Flagged ingredients - **Color Added** (additive): Artificial coloring ## Context tags - **Occasions:** back-to-school, meal-prep-sunday, road-trip - **Vibes:** practical, wholesome, convenient ## FAQ ### Is Fiber One Bran Cereal Original healthy? The healthiness of Fiber One Bran Cereal Original really depends on what you're comparing it to! With 18 grams of fiber per serving, it's a solid choice for those looking to boost their fiber intake. However, it does contain artificial ingredients and is not organic, so if you're aiming for a completely whole foods diet, you might want to look elsewhere. ### Is Fiber One Bran Cereal Original vegan? Nope, Fiber One Bran Cereal Original isn’t vegan. It contains ingredients like modified wheat starch and certain vitamins that are derived from animal sources. If you’re looking for a vegan breakfast option, you might want to explore cereals that specifically label themselves as vegan-friendly. ### Is Fiber One Bran Cereal Original gluten-free? Unfortunately, Fiber One Bran Cereal Original is not gluten-free. It's made with whole grain wheat, which contains gluten. If you’re avoiding gluten, there are plenty of gluten-free cereals out there that still pack a fiber punch! ### Does Fiber One Bran Cereal Original contain seed oils? Nope, Fiber One Bran Cereal Original doesn’t contain seed oils. Many people are cautious about seed oils due to their high omega-6 fatty acid content, but in this case, you can enjoy this cereal without worrying about them! ### Does Fiber One Bran Cereal Original contain artificial sweeteners? Yes, it does! Fiber One Bran Cereal Original uses sucralose as a sweetener, which is an artificial sweetener. While it helps keep the sugar content low, some folks prefer to avoid artificial sweeteners altogether, so it's worth considering your personal preference. ### Is Fiber One Bran Cereal Original high in sugar? Not at all! Fiber One Bran Cereal Original is low in sugar, with only 1 gram of total sugars per serving. If you're watching your sugar intake, this cereal can be a good option compared to many sugary breakfast cereals on the market. ### What are healthier alternatives to Fiber One Bran Cereal Original? If you're looking for alternatives, consider oatmeal or whole grain cereals with fewer processed ingredients. Brands that focus on whole foods and minimal processing can offer a more nutritious start to your day without the artificial additives found in Fiber One. ### Can kids eat Fiber One Bran Cereal Original? Sure, kids can eat Fiber One Bran Cereal Original, but it's best to keep an eye on how much they consume. The high fiber content can be great for digestion, but some kids might be sensitive to the artificial sweeteners and additives. Pairing it with some fresh fruit could make it more appealing and nutritious! ### Is Fiber One Bran Cereal Original good for weight loss? Fiber One Bran Cereal Original could be a helpful addition to a weight loss plan due to its high fiber content, which can help you feel full longer. However, it's important to balance it with whole foods and not rely solely on processed cereals. Moderation is key! ### Is Fiber One Bran Cereal Original ultra-processed? Yes, Fiber One Bran Cereal Original falls into the category of ultra-processed foods. It contains multiple artificial ingredients and additives, which are typically not found in whole foods. 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