Fage Total Yogurt Greek Strained, Plain

Fage Total Greek Strained Yogurt, Plain (5.3 oz) presents itself as a premium, single-serve whole-milk Greek yogurt: thick, spoonable, and tangy with a rich 5% milkfat mouthfeel. In the supermarket you’ll find it in the dairy aisle on refrigerated shelves near other Greek yogurts, cottage cheese, and specialty dairy tubs — often in a cluster of small-format, higher-end cups. Shoppers reach for it on quick breakfast runs, grocery trips focused on healthful staples, or when assembling brunch ingredients. It’s versatile for morning parfaits, dolloped on fruit, blended into smoothies, or used as a creamy swap for sour cream in savory dishes. Brand positioning leans toward authentic, Mediterranean-inspired quality: Fage markets to health-conscious and food-savvy consumers who want a plain, high-protein base without additives — think adults who cook, fitness-minded shoppers, and those seeking simple, real-food labels. Label characteristics emphasize “All natural,” “Live Active Yogurt Cultures,” and a note about milk from cows not treated with rBST; there’s no organic seal and no kid-targeted graphics. Packaging is a small, sturdy plastic tub with a foil seal and a screw-on lid, encouraging a one-person ritual of opening, scooping, and sometimes topping with honey or granola. Processing context: made from pasteurized milk and cream and transformed by traditional fermentation and straining — minimal processing compared with flavored or additive-containing yogurts. Sensory cues are dense creaminess, clean dairy aroma, and a pleasantly tart finish — a simple, reliable dairy ritual inside American grocery culture.