Fage Total 0% Milkfat Greek Yogurt, Plain

Fage Total 0% Milkfat Greek Yogurt, Plain is a 16-ounce tub you'll find in the refrigerated dairy aisle, usually on shelves with other yogurts, Greek varieties, kefir and cottage cheese. It sits near protein-focused and health-oriented dairy choices rather than brightly colored kid-targeted tubs. This product fits into morning routines and active lifestyles — bought for breakfast bowls, smoothies, post-workout snacks, or as a neutral base for dips, sauces and baking. Shoppers reach for it on grocery runs focused on meal prep, clean-eating lists, or when assembling a weekend brunch spread. Brand positioning leans premium and trustworthy: Fage trades on Mediterranean heritage and a straightforward, nutrition-forward message that appeals to health-conscious adults and foodies who want rich texture without added fat. Label cues include “0% Milkfat,” “Grade A Pasteurized,” and “Live Active Yogurt Cultures,” which create a health halo around protein, probiotics and naturalness; there is no organic certification and no child-oriented graphics. Processing context is simple: milk is skimmed, pasteurized and cultured — a minimal-processing story emphasized by the short ingredient list. Sensory details: the yogurt is thick and spoon-coating, denser than regular yogurt with a restrained tang and clean dairy aroma; sweetness comes only from 5 grams of natural milk sugars per serving. Packaging is a sturdy plastic tub with a peelable foil lid, encouraging a ritual of scooping into bowls, mixing with fruit or using as a creamy substitute in recipes. With 90 calories and modest sodium, it’s positioned as a versatile, everyday staple in American refrigerators.