FAGE BestSelf Split Cup Blueberry Yogurt

FAGE BestSelf Split Cup Blueberry Yogurt is a single-serve, premium-style Greek yogurt that you'd find in the refrigerated dairy aisle among other Greek and strained yogurts, near refrigerated parfaits and snackable dairy cups. The clear, cylindrical plastic cup with a divided chamber for fruit is designed for grab-and-go shoppers buying breakfast-to-go, an afternoon office snack, or a post-workout pick-me-up. It positions itself as a health-forward, adult-oriented brand — FAGE’s marketing leans on ‘strained’ texture, live active cultures, and simple-sounding ingredients, appealing to consumers seeking a slightly upscale, protein-forward alternative to traditional flavored yogurts. Labels emphasize Grade A milk, live cultures, and the “strained” heritage, creating a mild health halo without organic certification; there’s no child-focused artwork or bright cartooning. The blueberry sidecar reads like a fruit preserve (blueberries, cane sugar, corn starch, natural flavors) and adds sweetness and familiarity. In plain processing context, this is a manufactured, shelf-stable refrigerated product that blends dairy culture work with a prepared fruit topping and minor stabilizers. Sensory details: the yogurt is thick and creamy with a dense, spoon-held body and a tangy dairy note; the blueberry preparation is glossy, slightly syrupy with whole or halved fruit bits and a sweet-tart finish. Rituals around use are tactile and deliberate — peel the foil, scoop or swirl the fruit into the yogurt, eat straight from the cup at a desk or picnic. At about 120 calories and 12 g sugars per cup, it reads as an indulgent but controlled single-serve treat for busy households.