# Entenmann's Crumb Cake, New York Style

> Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop.

## Snapshot

- **Brand:** Entenmann's
- **Retailer listed:** Foodtown
- **Category:** Bakery
- **Size:** 18 oz
- **Human page:** https://supermarketpuzzle.com/product/entenmanns-crumb-cake-new-york-style-18-oz
- **Slug:** `entenmanns-crumb-cake-new-york-style-18-oz`

## NOVA classification

**NOVA 4** - Ultra-processed foods

Contains multiple industrial ingredients and additives (modified starch, emulsifiers, preservatives, interesterified oils, artificial flavors/colors) and is a ready-to-eat packaged cake, consistent with ultra-processed foods.

## Review

Entenmann's New York Style Crumb Cake is a shelf-stable boxed coffee cake you’ll usually find in the center-store bakery/snack aisle alongside packaged muffins, donuts and loaf cakes, often near instant coffee, sweet breads and other grab-and-go breakfast items. It’s marketed as a convenient, crowd-pleasing treat for mornings, office breaks, parties and casual get-togethers — an easy pairing with coffee for weekend brunches, game-day snack tables or an afternoon pick-me-up. The brand trades on long-standing family heritage and nostalgic appeal, positioning itself as an accessible indulgence for busy families and multi-generational households rather than a premium artisanal product. Labeling emphasizes tradition and “moist and delicious” messaging; packaging imagery and copy create a homey, familiar halo even though there are no organic or clean-label certifications and the ingredient list includes several industrial additives. In plain terms, this is a highly processed packaged cake made with refined flours, added sugars, emulsifiers, preservatives and flavorings. Sensory characteristics include a soft, tender yellow cake base topped with a buttery, cinnamon-sugared crumb that gives a contrast of moist crumb and crisp topping; sweetness is pronounced. Packaging is printed cardboard with an inner plastic tray and window or sealed wrapper for shelf stability and portion convenience. Rituals around use often involve slicing for sharing at gatherings, pairing with coffee or tea at breakfast, and tossing a box into a party spread or office breakroom. The overall message is familiar, convenient indulgence rather than a health-focused choice.

## Diet flags

- Vegetarian

## Nutrition

- **Serving size:** 0.11
- **Servings per container:** 9
- **Calories:** 240
- **Total fat:** 11g (14% DV)
- **Saturated fat:** 3g (15% DV)
- **Cholesterol:** 15mg (5% DV)
- **Sodium:** 230mg (10% DV)
- **Total carbs:** 34g (12% DV)
- **Dietary fiber:** 1g (4% DV)
- **Total sugars:** 16g
- **Added sugars:** 16g (32% DV)
- **Protein:** 2g

## Ingredients

Bleached Wheat Flour, Sugar, Vegetable Oil [(Soybean And/Or Palm], Water, Eggs, Glycerin, Dextrose, Molasses, Vegetable Shortening (Palm Oil), Invert Sugar, Food Starch-Modified (Corn), Whey, Leavening [Baking Soda, Sodium Acid Pyrophosphate, Monocalcium Phosphate], Salt, Cinnamon, Glyceryl Lactoesters Of Fatty Acids, Natural & Artificial Flavors, Mono- And Diglycerides, Preservatives [Potassium Sorbate, Calcium Propionate], Interesterified Soybean Oil, Xanthan Gum, Sodium Stearoyl Lactylate, Soy Lecithin, Soy Flour, Wheat Starch, Artificial Color, Cellulose Gum, Annatto And Turmeric (Colors).

## Flagged ingredients

- **Interesterified Soybean Oil** (seed-oil): Seed oil high in omega-6 fatty acids
- **Mono- And Diglycerides** (emulsifier): Processed emulsifier
- **Soy Lecithin** (emulsifier): Processed emulsifier
- **Glyceryl Lactoesters Of Fatty Acids** (emulsifier): Processed emulsifier
- **Potassium Sorbate** (preservative): Synthetic preservative
- **Calcium Propionate** (preservative): Synthetic preservative
- **Artificial Color** (additive): Artificial coloring
- **Annatto** (additive): Artificial coloring
- **Turmeric** (additive): Artificial coloring

## Context tags

- **Occasions:** weekend-brunch, game-day-prep, movie-night
- **Vibes:** nostalgic, indulgent, convenient, comforting

## FAQ

### Is the Crumb Cake healthy?

Ah, the age-old question of healthiness! The New York Style Crumb Cake is certainly delicious, but calling it 'healthy' might be a stretch. With 240 calories and 16 grams of added sugars per serving, it’s more of an indulgent treat than a health food. If you're looking for a sweet pick-me-up, it fits the bill, just don’t expect it to be a nutritional powerhouse.

### Is it vegan?

Nope, this Crumb Cake is not vegan. It contains eggs and whey, which are both animal-derived ingredients. So, if you're following a plant-based diet, you'll want to steer clear of this one and look for a vegan alternative instead.

### Is it gluten-free?

Sorry, gluten-free folks! The Crumb Cake is made with bleached wheat flour, which means it's definitely not suitable for those with gluten sensitivities or celiac disease. If you're looking for a gluten-free dessert, there are plenty of options out there that won't leave you feeling left out.

### Does it contain seed oils?

Yes, this Crumb Cake does contain seed oils, specifically soybean and/or palm oil. While some people try to avoid seed oils due to their processing methods, it's worth noting that many baked goods use them for texture and shelf stability. In moderation, they’re usually fine for most diets, but if you're concerned, you might want to check out alternatives that use more traditional fats like butter.

### Does it contain artificial sweeteners?

Nope, you can breathe easy on this one! The Crumb Cake doesn’t contain any artificial sweeteners; instead, it gets its sweetness from sugar and molasses. So, if you’re more of a 'sugar and spice' person rather than a 'sugar-free' enthusiast, this cake is right up your alley.

### Is it high in sugar?

Yes, the Crumb Cake is on the sweeter side, with 16 grams of added sugars per serving. For context, that's about 32% of your daily value based on a 2,000-calorie diet. If you’re watching your sugar intake, this might be more of an occasional treat rather than an everyday snack!

### What are healthier alternatives?

If you're looking for something a bit lighter, consider options like fruit-based desserts or whole grain muffins that use natural sweeteners like honey or maple syrup. There are also plenty of recipes for healthier crumb cakes that use almond flour or oats! Just remember, a little indulgence now and then is all part of the balance.

### Can kids eat it?

Absolutely! The Crumb Cake is a fun treat for kids, especially with its sweet and crumbly goodness. Just keep an eye on portion sizes, since it is a bit high in sugar. As with most treats, moderation is key!

### Is it good for weight loss?

This Crumb Cake isn’t exactly a weight-loss-friendly option. With its higher calorie and sugar content, it’s more suited for an occasional treat rather than a daily staple. If you’re focused on weight loss, consider enjoying a small piece as part of a balanced diet instead of making it a regular part of your meals.

### Is it ultra-processed?

Yes, the Crumb Cake is considered ultra-processed, given the array of ingredients like preservatives, artificial colors, and modified food starch. While that might sound a bit alarming, ultra-processed foods can still be enjoyed in moderation. Just be mindful of how often you indulge, and balance it out with whole, less-processed foods.

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