Can you spot the ultraprocessed foods?

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Eggo Waffles, Strawberry
Frozen Foods
📊 NOVA 4

Eggo Waffles, Strawberry

Eggo
12.30 oz
Available at Foodtown
180
Calories
3g
Protein
5g
Sugars
350mg
Sodium
1g
Fiber
75
Ingredients

What You Should Know

Eggo Waffles, Strawberry (12.30 oz) is a frozen breakfast staple you'd find in the supermarket's frozen breakfast aisle, shelved with other waffles, pancakes and toaster pastries and often near frozen breakfast sandwiches and syrup displays. The bright box and playful Eggo logo signal a family-oriented product aimed at busy parents and kids who want a quick, familiar morning option. It reads like a convenience hero: pop into the toaster for a crispy-on-the-outside, fluffy-on-the-inside waffle with a sweet strawberry note from dried berries and added flavors; the pinkish tint comes from vegetable juice and annatto color. Packaging promises ease and nostalgia — evocative taglines and illustrations cue childhood memories and quick school-day rituals. Label claims emphasize fortified nutrition (“good source of 9 vitamins and minerals”) and list “natural flavors,” but there is no organic certification and the ingredient list contains refined and modified ingredients common in factory-made breakfasts. In plain terms this is a highly processed frozen product manufactured for long shelf life and consistent texture. Sensory experience: warm, slightly crunchy edges that give way to a tender interior, mild sweetness and a subtle artificial-fruit lift; ideal topped with butter, syrup, fresh fruit or powdered sugar. Rituals around it include kids rushing to the table, parents popping waffles between tasks, or a relaxed weekend brunch where convenience trumps from-scratch preparation. Eggo’s cultural position is comfort-forward and mass-market — affordable, familiar, and engineered for speed more than artisanal cred.

Nutrition Facts

Serving Size: 2
Servings per Container: 5
Calories180
% Daily Value*
Total Fat6g8%
Saturated Fat1.5g8%
Sodium350mg15%
Total Carbohydrate30g11%
Dietary Fiber1g4%
Total Sugars5g
Added Sugars5g10%
Protein3g
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Ingredients

Ingredients:, Enriched, Flour, (Wheat, Flour,, Niacin,, Reduced, Iron,, Vitamin, B1, [Thiamin, Mononitrate],, Vitamin, B2, [Riboflavin],, Folic, Acid),, Water,, Vegetable, Oil, (Soybean,, Palm,, Canola, And/Or, Cottonseed),, Sugar,, Dextrose,, Contains, 2%, Or, Less, Of, Leavening, (Baking, Soda,, Sodium, Aluminum, Phosphate,, Monocalcium, Phosphate),, Salt,, Modified, Food, Starch,, Vegetable, Juice, For, Color,, Dried, Strawberries,, Citric, Acid,, Natural, Flavors,, Annatto, Color,, Whey,, Eggs,, Soy, Lecithin., Vitamins, And, Minerals:, Calcium, Carbonate,, Iron,, Vitamin, A, Palmitate,, Vitamin, B6, (Pyridoxine, Hydrochloride),, Vitamin, B12..

Flagged Ingredients:

  • Soybean Oil - Seed oil high in omega-6 fatty acids
  • Palm Oil - Seed oil high in omega-6 fatty acids
  • Canola Oil - Seed oil high in omega-6 fatty acids
  • Soy Lecithin - Processed emulsifier
  • Annatto Color - Artificial coloring
No Seed OilNo EmulsifierNo Additive

Dietary Labels

This product is not vegan, is not gluten-free, and is not organic.

Ultra-Processing Assessment

NOVA Score:4 / 4

Ultra-Processed

Why this score?

Contains refined flours, added sugars, multiple vegetable oils, modified starch, flavors, colors and other additives typical of industrial formulations, indicating ultraprocessing. The product is formulated for long shelf life, consistency and convenience rather than minimal processing.

Daily Ritual

Can you Spot Ultraprocessed Foods? Play our Supermarket Game

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Shopping in the supermarket oil aisle

Others also viewed

Common Questions about Eggo Waffles, Strawberry

When it comes to health, it really depends on your perspective. These waffles provide some vitamins and minerals, like calcium and iron, but they're not exactly a nutritional powerhouse. If you’re looking for a quick breakfast that’s easy to whip up, they can fit into a balanced diet, especially when paired with fresh fruit or yogurt.

Perfect For

back-to-school
weekend-brunch
road-trip

Vibe:

nostalgicconvenientcomforting
$NaN
per package