# Eggo Waffles, Brown Sugar Cinnamon > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Eggo - **Retailer listed:** Foodtown - **Category:** Frozen Foods - **Size:** 11.60 oz - **Human page:** https://supermarketpuzzle.com/product/eggo-waffles-brown-sugar-cinnamon-1160-oz - **Slug:** `eggo-waffles-brown-sugar-cinnamon-1160-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods This frozen waffle contains refined and industrially processed ingredients (enriched flour, added sugars, vegetable oils), emulsifiers and leavening agents and is formulated for convenience and shelf stability, fitting NOVA group 4 (ultraprocessed). ## Review Eggo Waffles, Brown Sugar Cinnamon slide into the frozen breakfast aisle, stacked in colorful cardboard boxes with inner plastic pouches next to other toaster waffles, frozen pancakes and breakfast sandwiches. You’ll typically find them near kid-friendly staples and quick-heat breakfast solutions rather than fresh bakery items. They fit into rushed mornings, back-to-school breakfasts, casual weekend brunches, or as a warm snack on road trips — anytime a household wants a fast, sweet morning treat. The Eggo brand is positioned as family-focused and nostalgic, leaning on decades of advertising that target parents and kids with convenience, playful language (“L’Eggo your Eggo”), and comfort-food appeal. Packaging and copy emphasize approachable goodness: “no artificial colors or flavors” and a “good source of 8 vitamins and minerals,” which creates a mild health halo despite the product’s sweet, processed profile. Label characteristics include fortified vitamins and minerals and kid-oriented branding rather than organic or minimally processed claims; there is no organic certification. Processing context: this is a ready-to-heat frozen waffle made with refined and formulated ingredients and added leavening and emulsifiers, produced for long shelf life and consistent texture. Sensory details: out of the toaster these waffles brown to crisp edges while the interior stays soft and fluffy, with warm cinnamon and brown sugar notes; they come in a resealable inner bag inside a boxed sleeve. Rituals around use include slot-toaster mornings, syrup-and-butter rituals, or savory mashups like chicken-and-waffles at brunch. The product trades culinary craft for speed, predictability and childhood familiarity in American grocery culture. ## Diet flags - Vegetarian ## Nutrition - **Serving size:** 1.0 - **Servings per container:** 6 - **Calories:** 170 - **Total fat:** 7g (9% DV) - **Saturated fat:** 2g (10% DV) - **Cholesterol:** 5mg (2% DV) - **Sodium:** 250mg (11% DV) - **Total carbs:** 25g (9% DV) - **Dietary fiber:** 1g (4% DV) - **Total sugars:** 10g - **Protein:** 2g ## Ingredients Ingredients: Enriched Flour (Wheat Flour, Niacin, Reduced Iron, Vitamin B1 [Thiamin Mononitrate], Vitamin B2 [Riboflavin], Folic Acid), Water, Sugar, Vegetable Oil (Soybean, Palm, Canola And/Or Cottonseed), Brown Sugar, Leavening (Baking Soda, Sodium Aluminum Phosphate, Monocalcium Phosphate), Contains 2% Or Less Of Molasses, Cinnamon, Salt, Whey, Soy Lecithin, Eggs. Vitamins And Minerals: Calcium Carbonate, Iron, Vitamin A Palmitate, Vitamin B6 (Pyridoxine Hydrochloride), Vitamin B12. ## Flagged ingredients - **Soybean** (seed-oil): Seed oil high in omega-6 fatty acids - **Palm** (seed-oil): Seed oil high in omega-6 fatty acids - **Canola** (seed-oil): Seed oil high in omega-6 fatty acids - **Soy Lecithin** (emulsifier): Processed emulsifier ## Context tags - **Occasions:** back-to-school, weekend-brunch, road-trip - **Vibes:** nostalgic, convenient, comforting ## FAQ ### Is the Brown Sugar Cinnamon Waffle healthy? Healthiness is a bit of a spectrum, isn't it? These waffles have 170 calories per serving, which is decent for a quick breakfast, but they do contain added sugars and are not high in fiber or protein. So, if you're looking for a super nutrient-dense start to your day, you might want to pair them with some fruit or yogurt. ### Are the Brown Sugar Cinnamon Waffles vegan? Nope, these waffles are not vegan. They contain eggs and whey, which are both animal products. So, if you're following a plant-based diet, you might want to check out some vegan waffle options instead. ### Are the Brown Sugar Cinnamon Waffles gluten-free? Sadly, these waffles are not gluten-free. They contain enriched wheat flour, which means they’re a no-go for anyone with gluten sensitivities or celiac disease. If you’re avoiding gluten, there are some great gluten-free waffle brands out there that you can try. ### Do the Brown Sugar Cinnamon Waffles contain seed oils? Yes, they do contain seed oils like soybean and palm oil. Seed oils can sometimes get a bad rap, but they are commonly used in processed foods for texture and shelf stability. Just keep in mind that moderation is key, and balancing them with plenty of whole foods is a great strategy. ### Do the Brown Sugar Cinnamon Waffles have artificial sweeteners? No artificial sweeteners here! These waffles get their sweetness from good old sugar and brown sugar, which many people prefer. It’s always nice to see a product that keeps it simple without the added chemical sweeteners. ### Are the Brown Sugar Cinnamon Waffles high in sugar? They contain 10 grams of total sugars per serving, which isn't exactly off the charts, but it's also not sugar-free. If you're watching your sugar intake, it might be worth enjoying these as an occasional treat rather than a daily staple. ### What are healthier alternatives to the Brown Sugar Cinnamon Waffles? If you're looking for something a bit more nutrient-dense, consider whole grain or protein-packed waffles, or even making your own at home with oats and bananas. There are also great brands that focus on organic or gluten-free options if those appeal to you. Just remember, it's all about balance! ### Can kids eat the Brown Sugar Cinnamon Waffles? Absolutely! Kids will likely love the sweet flavor and crispy texture. Just keep in mind that, while they're a fun breakfast option, pairing them with some fruit or a protein source can help round out the meal and keep those little ones energized for their day. ### Are the Brown Sugar Cinnamon Waffles good for weight loss? They can fit into a weight loss plan, but it really depends on your overall diet and lifestyle. With 170 calories and some sugar, they’re not a heavy hitter in terms of keeping you full, so it’s a good idea to pair them with something more filling, like a protein-rich yogurt or nut butter. ### Are the Brown Sugar Cinnamon Waffles ultra-processed? These waffles do fall into the 'processed' category since they contain ingredients like leavening agents and seed oils, but they're not as heavily processed as some other snacks out there. If you’re looking for a quick breakfast option that still has some familiar flavors, they can fit the bill without being overly complicated. ## Related products - [Marie Callender's Sweet & Sour Chicken with Rice & Vegetables](https://supermarketpuzzle.com/product/marie-callenders-sweet-sour-chicken-with-rice-vegetables-14-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/marie-callenders-sweet-sour-chicken-with-rice-vegetables-14-oz - [Talenti Gelato, Mediterranean Mint](https://supermarketpuzzle.com/product/talenti-gelato-mediterranean-mint-16-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/talenti-gelato-mediterranean-mint-16-oz - [Marino Ices Lemon 6-Pack](https://supermarketpuzzle.com/product/marinos-marino-ices-lemon-6-pack-36-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/marinos-marino-ices-lemon-6-pack-36-oz - [Stouffers Sides Five Cheese Macaroni and Cheese](https://supermarketpuzzle.com/product/stouffers-stouffers-sides-five-cheese-macaroni-and-cheese-8-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/stouffers-stouffers-sides-five-cheese-macaroni-and-cheese-8-oz - [Outshine Strawberry Frozen Fruit Bars, 6 Count](https://supermarketpuzzle.com/product/outshine-strawberry-frozen-fruit-bars-6-count-6-ct) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/outshine-strawberry-frozen-fruit-bars-6-count-6-ct - [Ore Ida Tater Tots, Crispy, Mini 28 oz](https://supermarketpuzzle.com/product/ore-ida-ore-ida-tater-tots-crispy-mini-28-oz-28-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/ore-ida-ore-ida-tater-tots-crispy-mini-28-oz-28-oz - [Friendly's Ice Cream, Chocolate Marshmallow Swirl](https://supermarketpuzzle.com/product/friendlys-ice-cream-chocolate-marshmallow-swirl-48-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/friendlys-ice-cream-chocolate-marshmallow-swirl-48-oz - [Newmans Stone Fired Crust Quattro Formaggi](https://supermarketpuzzle.com/product/newmans-own-newmans-stone-fired-crust-quattro-formaggi-1360-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/newmans-own-newmans-stone-fired-crust-quattro-formaggi-1360-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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