Eggo Waffles, Blueberry

Eggo Waffles, Blueberry (29.6 oz) lives in the frozen breakfast aisle, stacked alongside other toaster waffles, frozen pancakes, and breakfast sandwiches. You’ll spot it near family-sized boxes, in the section of the freezer closest to cereal and refrigerated orange juice — an easy grab for shoppers hunting quick morning solutions. This product reads like a comfort-food workhorse for rushed weekdays and relaxed weekend breakfasts alike: pop a waffle in the toaster or warm in the oven and top with butter, syrup, jam or fresh fruit. The brand leans hard into nostalgia and kid-friendly charm — bright packaging, playful name recognition and marketing that targets busy families and people who remember Eggo from childhood. Label claims emphasize convenience and added nutrients (a “good source of 9 vitamins and minerals” and specific fortification), while calling out “natural flavor” and fruit colorings; there’s no organic certification and the front-of-pack messaging highlights ease and family appeal rather than clean-label purity. In plain terms these are factory-made, shelf-stable frozen waffles using enriched flours, vegetable oils, sweeteners and texturizers. Sensory cues are immediate: a golden, slightly crisp exterior yielding to a soft, fluffy interior flecked with chewy, sweet-tart dried blueberry pieces; the box contains an inner bag of individually stacked waffles for easy toasting. Rituals: weekday breakfast rescue, school-lunch prep, or a weekend brunch shortcut that still feels homey. Nutritional callouts on pack (about 180 calories, 360 mg sodium, 5 g sugars per serving and a two-waffle vitamin/mineral claim) reinforce the brand’s position as convenient, fortified comfort food within mainstream American grocery culture.