# Eggo Waffles, Blueberry > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Eggo - **Retailer listed:** Foodtown - **Category:** Frozen Foods - **Size:** 12.30 oz - **Human page:** https://supermarketpuzzle.com/product/eggo-waffles-blueberry-1230-oz - **Slug:** `eggo-waffles-blueberry-1230-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods The ingredient list includes industrial formulations (enriched flour, vegetable oil blends, maltodextrin, modified starch, added vitamins/minerals, and flavorings), characteristic of ultra-processed foods, so it fits NOVA group 4. ## Review Eggo Blueberry waffles live in the frozen breakfast aisle, stacked in colorful cardboard boxes near other toaster waffles, frozen pancakes, and quick-heat breakfast sandwiches. Shoppers pull them alongside pancake mixes, syrup, and frozen fruit for easy breakfasts. These waffles are positioned as a family-friendly convenience product—an anchor of quick-morning routines for parents and kids—trading on nostalgia with bright packaging, the familiar Eggo logo and the long-running “L’Eggo my Eggo” vibe. Marketing leans mass-market and kid-focused: easy-to-prepare, sweet, and fun, with callouts like “good source of 9 vitamins and minerals” that create a health halo despite the industrial ingredient list. The label also lists “natural flavor” and vegetable/fruit juice for color but there’s no organic certification and the ingredient deck includes enriched flours, vegetable oil blends, maltodextrin and other additives. In plain terms this is a highly processed frozen convenience food meant to be toasted or warmed in the oven. Sensory notes: each waffle toasts up crisp on the outside and soft and fluffy inside, speckled with small dried blueberry pieces that add bursts of sweet-tart flavor; mouthfeel is pillowy with slightly chewy fruit bits and a faint sugary finish. Packaging is a freezer-ready box with an inner tray/film; preparation is a ritual of popping two waffles into a toaster, topping with butter, syrup, jam or fruit, and serving to kids or hurried adults. It fits easily into hectic weekday mornings, lazy weekend breakfasts, and nostalgic family meals. ## Diet flags - Vegetarian ## Nutrition - **Serving size:** 2.0 - **Servings per container:** 5 - **Calories:** 180 - **Total fat:** 6g (8% DV) - **Saturated fat:** 1.5g (8% DV) - **Cholesterol:** 10mg (3% DV) - **Sodium:** 370mg (16% DV) - **Total carbs:** 29g (11% DV) - **Dietary fiber:** 1g (4% DV) - **Total sugars:** 6g - **Protein:** 4g ## Ingredients Ingredients: Enriched Flour (Wheat Flour, Niacin, Reduced Iron, Vitamin B1 [Thiamin Mononitrate], Vitamin B2 [Riboflavin], Folic Acid), Water, Vegetable Oil (Soybean, Palm, Canola And/Or Cottonseed), Sugar, Dextrose, Contains 2% Or Less Of Leavening (Baking Soda, Sodium Aluminum Phosphate, Monocalcium Phosphate), Salt, Modified Food Starch, Natural Flavor, Maltodextrin, Dried Blueberries, Whey, Vegetable And Fruit Juice For Color, Eggs, Soy Lecithin. Vitamins And Minerals: Calcium Carbonate, Iron, Vitamin A Palmitate, Vitamin B6 (Pyridoxine Hydrochloride), Vitamin B12. ## Flagged ingredients - **Soybean** (seed-oil): Seed oil high in omega-6 fatty acids - **Palm** (seed-oil): Seed oil high in omega-6 fatty acids - **Canola** (seed-oil): Seed oil high in omega-6 fatty acids - **Soy Lecithin** (emulsifier): Processed emulsifier ## Context tags - **Occasions:** back-to-school, weekend-brunch, storm-prep - **Vibes:** nostalgic, convenient, comforting ## FAQ ### Is Eggo Blueberry Waffles healthy? Well, 'healthy' can be pretty subjective! If you're looking for a quick breakfast option, these waffles can fit the bill with 4 grams of protein and a decent amount of vitamins and minerals. However, they do contain added sugars and are not high in fiber, so consider them more of a fun treat than a health food. ### Are Eggo Blueberry Waffles vegan? Nope, these waffles are not vegan. They contain eggs and whey, which are both animal-derived ingredients. So if you're following a vegan diet, you might want to look for a plant-based waffle option instead. ### Are Eggo Blueberry Waffles gluten-free? Unfortunately, these waffles are not gluten-free. They contain enriched wheat flour, which means they definitely aren't suitable for those with gluten sensitivities or celiac disease. There are gluten-free waffle options out there if you need them! ### Do Eggo Blueberry Waffles contain seed oils? Yes, they do contain seed oils, specifically soybean, palm, canola, and/or cottonseed oil. While some people prefer to avoid these due to health concerns, they are commonly used in processed foods for their stability and low cost. In moderation, they're generally considered safe, but it's always good to be aware of what's in your food. ### Do Eggo Blueberry Waffles have artificial sweeteners? Nope, there are no artificial sweeteners in these waffles! The sweetness primarily comes from sugar and dextrose, so you can enjoy them without worrying about those sugar substitutes. Just keep in mind that they do have a bit of sugar, so balance is key! ### Are Eggo Blueberry Waffles high in sugar? They have 6 grams of total sugars per serving, which isn't exactly 'high' but not super low either. It's worth noting that these sugars come from natural sources and not from high-fructose corn syrup, so they're a bit more straightforward. If you're watching your sugar intake, just enjoy these in moderation. ### What are healthier alternatives to Eggo Blueberry Waffles? If you're looking for healthier options, you might try whole grain waffles or homemade versions using oats or almond flour. There are also brands that offer gluten-free or protein-packed waffles if those are your priorities. Ultimately, it depends on what 'healthy' means for you! ### Can kids eat Eggo Blueberry Waffles? Absolutely, kids can enjoy these waffles! They can be a fun, quick breakfast option that’s easy to prepare. Just keep an eye on portion sizes and pair them with some fruit or yogurt for a more balanced meal. ### Are Eggo Blueberry Waffles good for weight loss? They can fit into a weight-loss plan, especially if you enjoy them in moderation! With 180 calories and 4 grams of protein per serving, they can be a satisfying treat. Just be mindful of what you pair them with—loading them up with syrup might add extra calories. ### Are Eggo Blueberry Waffles ultra-processed? Yes, these waffles are considered ultra-processed. They contain a variety of ingredients that you wouldn't typically find in your kitchen, like modified food starch and maltodextrin. 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