Edy'S/Dreyer'S Slow Churned No Sugar Added Vanilla Light Ice Cream, 1.5 Qt

Edy's/Dreyer's Slow Churned No Sugar Added Vanilla Light Ice Cream sits in the frozen desserts aisle alongside other light and 'better-for-you' frozen treats—near reduced-fat ice creams, frozen yogurts, and novelty bars. Shoppers spot its 1.5‑quart cardboard tub on middle-to-upper shelves, often next to low-calorie desserts and diabetic-friendly options. It fits shopping trips when consumers want a familiar indulgence with fewer calories—movie night, casual weekend desserts, or an after-dinner treat that feels lighter than full‑fat ice cream. The brand positions itself as mainstream American comfort: heritage ice cream with modern concessions to health-conscious shoppers, targeting adults who want sweet pleasure without as many calories or sugar, and parents seeking a perceived 'less guilty' option for family treats. Labeling leans into health halos—“No Sugar Added,” “Light,” “Slow Churned,” and claims about milk from cows not treated with rBST—while explicitly not organic and not marketed as a natural whole food. Packaging emphasizes convenience and family sharing rather than artisan craft. Processing context: this product is made with dairy but also contains a suite of sweeteners, bulking agents and stabilizers typical of industrially reformulated frozen desserts. Sensory experience is smooth, creamy and slightly lighter in mouthfeel than full‑fat ice cream, with a soft scoop straight from the freezer when slightly softened; vanilla aroma is straightforward and sweetened by sugar alcohols and nonnutritive sweeteners. Typical rituals include scooping into cones or bowls, topping brownies or fruit, or portioning into single‑serve bowls for a controlled treat. It reads as a compromise between classic ice cream comfort and modern low‑sugar convenience.