Snyder's Eat Smart Naturals Garden Veggie Crisps

Eatsmart® Snyder's Eat Smart Naturals Garden Veggie Crisps are a 6‑oz chip-style snack positioned in the salty snacks aisle alongside potato chips, popcorn, and other vegetable-based chips. You typically find them near party dips, salsa, and other single-serve or shareable snack bags. The product reads as a lighter, vegetable-forward alternative to traditional chips and is aimed at shoppers looking for a 'better-for-you' snack experience—parents packing lunchboxes, young professionals seeking convenience, and mainstream shoppers drawn to natural-sounding claims. The label leans on health halos: 'Naturals' and vegetable flavors are prominent, but there is no organic seal and the ingredient list shows concentrated potato flours, starches, oil and vegetable powders rather than whole vegetables. In plain processing terms, these crisps are made from reconstituted and refined potato ingredients blended with sunflower oil and concentrated vegetable powders, then formed and fried or baked into crispy ridges. Sensory-wise the crisps are light and airy with a pronounced crunch from the ridged shape; savory tomato and subtle spinach notes plus a touch of sea salt are designed to read as vegetable-forward flavor without the texture of real vegetables. Packaging is a standard snack bag — easy to toss in a tote or open for sharing — and rituals include pairing with dips for game-day, tossing into lunchboxes, or snacking straight from the bag during movies or road trips. The marketing angle emphasizes natural flavor and snackability more than whole-food composition.