Edy's Ice Cream, No Sugar Added Fudge Tracks

Dreyer's (branded Edy's in some regions) Slow Churned No Sugar Added Fudge Tracks is a 48 fl oz tub of light vanilla ice cream streaked with a fudge swirl and studded with mini peanut butter cups. You'd find it in the frozen desserts aisle near other light/“no sugar added” ice creams, frozen novelties and treat tubs, often placed beside diet or diabetic-friendly frozen desserts and mainstream ice cream brands. It reads like an everyday indulgence for shoppers wanting a lower-calorie dessert: marketed as “slow churned,” “no sugar added,” and “made with milk and cream from cows not treated with rBST,” with a callout about no artificial colors or flavors. Packaging is a familiar paperboard tub with glossy photography of swirls and candies — a scoop-and-serve ritual that fits family nights, after-dinner desserts, or sharing at casual gatherings. Sensory impressions: light, airy, slightly icy churned base with sweet, chewy fudge ribbons and crunchy-soft peanut butter cup bits that add texture contrast. The flavor is sweetened with sugar alcohols and non-nutritive sweeteners, giving a noticeable cooling aftertaste to sensitive palates. Brand positioning leans on guilt-moderated indulgence — appealing to adults trying to cut sugar or calories without giving up classic ice-cream experiences; the look and candy inclusions still attract teens and kids. Label claims emphasize “no added sugar” and natural-sounding notes (rBST-free milk), but there’s no organic certification. In plain terms, this product is heavily processed: it combines dairy with multiple engineered syrups, fibers, emulsifiers and sweeteners to recreate a full-sugar dessert in a lower-calorie format.