Dr. Praegers Crunchy Black Bean Burrito Burger

Dr. Praeger's Crunchy Black Bean Burrito Burger is a frozen, plant-forward entrée you’ll typically find in the supermarket freezer aisle near other vegetarian burgers, meatless nuggets, and frozen ethnic-style entrées. Packaged as a 10 oz box, it sits alongside family-oriented convenience foods—next to brands that market simple-ingredient vegetarian options and kid-friendly frozen meals. This product reads as a weeknight solution: fast to heat, handheld-friendly, and designed to slot into busy lifestyles. It fits occasions from quick family dinners and game-day grazing to packed lunches and on-the-go meals during back-to-school season. Brand positioning leans into homey, better-for-you messaging: Dr. Praeger’s is culturally associated with natural, vegetable-forward comfort foods marketed to health-conscious parents and flexitarians who want vegetarian options that feel familiar. The front label often evokes a “homemade” aesthetic and health halos like “vegetable-based” or “plant-powered,” and may call out simple ingredients or the absence of artificial colors; it is not typically presented as certified organic on-pack. In plain terms, the burger is a processed, formed patty made from cooked black beans and brown rice mixed with flours, oils and seasonings and then frozen for convenience. Sensory notes: a crisp exterior with a tender, slightly grainy bean-and-rice interior, bright pops of red pepper and jalapeño, and warm cumin-garlic seasoning; texturally it’s crunchy on the outside and soft inside. Packaging is a small retail box or sleeve over a sealed tray; ritual use is bake-or-skillet heating then serve on a bun, in a tortilla, or chopped into salads and bowls—an approachable convenience food in American grocery culture.