Dr. Pepper Zero Sugar 12 Pack

Dr. Pepper Zero Sugar 12 Pack is a canned soda staple you’ll spot in the refrigerated soft drink aisle or on endcaps near other diet colas, zero-calorie sodas, energy drinks and party mixers. Packaged as a cardboard-wrapped 12-count of 12 fl oz cans (total 144 fl oz), it markets itself to shoppers seeking the familiar Dr Pepper flavor without sugar or calories — often displayed beside multi-packs of diet cola, flavored seltzers and bottled water. Occasions for purchase include parties, game nights, road trips, and grab-and-go grocery runs where shoppers want a sweet, fizzy treat without sugar. The brand leans into decades of Americana and a quirky, slightly nostalgic cultural identity; it targets teens and adults who grew up with its distinctive 23-flavor profile and now want a calorie-free option, using playful marketing (“Let’s play”) and web calls-to-action while positioning as a modern, youthful alternative to sugary colas. The label highlights “0 calories” and “zero sugar,” mentions natural and artificial flavors, but has no organic certification or broad “natural” health claims — and it contains artificial sweeteners (aspartame, acesulfame potassium), preservatives and caramel color. Processing context: highly processed soft drink with multiple additives and non-nutritive sweeteners. Sensory details: bright, effervescent carbonation with a syrupy cola-carminative aroma, a smooth but slightly chemical sweet finish from sweeteners, and medium-bodied mouthfeel; ritual uses include chilled cans at backyard barbecues, poured over ice with pizza or served from a cooler at tailgates. Packaging is convenience-focused, stackable and recyclable with bold branding for quick recognition in a crowded aisle.