Daves Killer Bread Raisin Cinnamon

Dave's Killer Bread Raisin Cinnamon is a commercially packaged, sliced loaf you'll find on the refrigerated or ambient bread shelf in the bakery/bread aisle, often grouped with other Dave's varieties and nearby organic or specialty breads, bagels, and English muffins. It reads like a breakfast-centric product: sweet cinnamon and plump organic raisins framed by hearty whole-wheat grains and visible seeds from its “Raisin' the Roof!” mix. Shoppers pull it during weekend brunch runs, back-to-school grocery lists, or when they want an easy, slightly indulgent breakfast or snack idea. The brand positions itself as health-forward and rebellious — an edgy, millennial-friendly personality that markets organic ingredients, whole grains, and seeds while appealing to parents who want better-for-you foods with an upbeat tone. Labels emphasize organic certification, whole wheat, and a playful product name; the packaging leans on a health halo of “organic” and visible whole ingredients rather than child-targeted cartoon branding. In plain processing terms, it’s a mass-produced, shelf-stable sliced bread made with whole-grain flours alongside industrial baking aids (gluten concentrates, enzymes, and small added oils and cultured flours). Sensory experience is warm-raisin sweetness, soft but chewy crumb, occasional seed crunch, and a cinnamon-spiced aroma; people typically toast slices, spread butter or nut butter, or use it for quick sandwiches and French toast. Packaged in a branded plastic bag (18 oz), it’s sold pre-sliced for convenience, tapping into rituals of fast weekday breakfasts, lunchbox assembly, or slow weekend toasting with coffee.