Cup 4 Cup Original Multipurpose Flour Blend

Cup4Cup Original Multipurpose Flour Blend arrives on the gluten-free baking shelf — often tucked in the specialty aisle near almond and coconut flours, boxed cake mixes, and other substitute baking staples. Shoppers looking to recreate traditional recipes without wheat will find it alongside other branded 'cup-for-cup' mixes, xanthan-containing blends, and premium pantry alternatives. This 3 lb package is pitched at home bakers who refuse to sacrifice texture: the label leans on chef credentials (Thomas Keller), gluten-free certification, and Non-GMO and rBST-free callouts to build trust and a premium image. It speaks to cooks who want nostalgia — biscuits, cookies, gravy, and frying batters — but need a gluten-free swap that performs like all-purpose flour. The front-label health halos emphasize "Certified Gluten-Free," "Non-GMO Project Verified," and "rBST-Free Milk Powder," though there is no organic claim; the branding is adult-oriented rather than child-targeted. In plain processing terms, this is a formulated flour blend: refined rice and starch components combined with milk powder and xanthan gum to mimic gluten's behavior. Sensory-wise it looks and feels like a fine, pale powder; when used it yields tender crumb, a slightly sweet rice note, and a smooth batter suited to frying and thickening. Rituals include measuring cup-for-cup into favorite family recipes, whisking with eggs and butter, or using it to rescue weekend baking for guests with gluten intolerance. Culturally it sits at the intersection of comfort cooking and culinary aspiration — marketed to home chefs seeking convenience without conceding on texture or tradition.