Crystal Light Drink Mix, 12 Quarts, Concord Grape

Crystal Light Drink Mix in Concord Grape is a familiar powdered beverage mix sold in the beverage or powdered drink aisle, typically shelved near other single-serve drink mixes, powdered juice mixes, and water enhancers. Shoppers will spot the colorful canister among low-calorie and diet beverage options, often close to sugar substitutes and flavored water products. This product suits grab-and-go grocery runs, back-to-school lunch prep, summer BBQs and game-day gatherings when families want a sweet, low-calorie drink option. The brand positions itself as a diet-conscious, value-driven alternative to juice and soda—appealing to parents, dieters, and people seeking low-calorie refreshment; its marketing leans on “fewer calories” claims and nostalgic flavors rather than premium or natural cues. Label characteristics highlight “zero grams of sugar” and “only 5 calories,” creating a health halo for weight-conscious shoppers, but there are no organic or “all-natural” claims; the ingredient statement lists artificial flavors and colors. In plain terms, it is a highly processed powdered mix that is reconstituted with water. Sensory details: the powder dissolves easily into water, producing a smooth, vividly purple grape liquid with a pronounced sweet and slightly synthetic grape aroma and a clean, brisk finish from artificial sweeteners. Packaging comes as a lightweight canister with individual pitcher packets—users typically stir a packet into a pitcher of water for parties, school lunches, or everyday hydration. The ritual is simple and communal: mix, chill, pour over ice, and enjoy bright color and sweetness without the sugar load.