# Cream of Wheat Maple Brown Sugar

> Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop.

## Snapshot

- **Brand:** Cream of Wheat
- **Retailer listed:** Foodtown
- **Category:** Cereal & Breakfast
- **Size:** 24 oz
- **Human page:** https://supermarketpuzzle.com/product/cream-of-wheat-maple-brown-sugar-24-oz
- **Slug:** `cream-of-wheat-maple-brown-sugar-24-oz`

## NOVA classification

**NOVA 4** - Ultra-processed foods

Contains industrially processed ingredients (refined wheat farina), added sugars, flavorings, preservatives (BHT), stabilizers (guar gum), colorants and fortified nutrients—characteristic of ultra-processed foods.

## Review

Cream of Wheat Maple Brown Sugar is a familiar boxed hot-cereal product you’ll find on the dry hot-cereals or breakfast aisle, shelved near instant oatmeal, grits, and flavored porridge mixes. Packaged in a 24 oz cardboard box with a pour spout (typically an inner sealed bag), it markets itself as an easy, comforting morning canvas: a quick single-serve base that shoppers dress up with fruit, butter, or brown sugar. The brand leans on heritage and nostalgia—an old-school American breakfast staple pitched to families, parents feeding kids, and adults chasing simple, warm comfort on busy mornings. Labeling emphasizes convenience and fortification: “natural flavors,” “maple brown sugar flavor,” and a callout for 8 added vitamins and minerals rather than any organic or non-GMO certification; there’s also a small-print ingredient list with preservatives and stabilizers. Processing context: this is an industrially processed hot cereal with added sweeteners, natural flavors, thickeners, colorants, preservatives, and fortified nutrients. Sensory notes: when prepared with milk or water it becomes smooth and creamy, with a silky porridge texture and pronounced sweet maple-brown-sugar aroma; brown sugar crystals dissolve into a caramelized sweetness and a hint of molasses adds depth. The ritual is simple—simmer or microwave, stir, and top—making it a go-to for rushed weekday breakfasts, cozy weekends, or kid-friendly school mornings. In American grocery culture it occupies a pragmatic niche: affordable, quick, and customizable comfort food that bridges tradition and modern convenience.

## Diet flags

- Vegetarian
- Dairy-free

## Nutrition

- **Serving size:** 3 tbsp
- **Servings per container:** 19
- **Calories:** 130
- **Total fat:** 0g (0% DV)
- **Saturated fat:** 0g (0% DV)
- **Sodium:** 140mg (6% DV)
- **Total carbs:** 29g (11% DV)
- **Dietary fiber:** 1g (4% DV)
- **Total sugars:** 13g
- **Added sugars:** 13g (26% DV)
- **Protein:** 2g

## Ingredients

Wheat Farina, Sugar, Calcium Carbonate, Natural Flavors, Guar Gum, Salt, Defatted Wheat Germ, Dry Molasses, Caramel Color, Ferric Orthophosphate (Iron), Niacinamide (Vitamin B3), BHT (to Preserve Freshness), Thiamine Mononitrate (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Folic Acid, Cholecalciferol (Vitamin D3).

## Flagged ingredients

- **BHT** (preservative): Synthetic preservative

## Context tags

- **Occasions:** back-to-school, weekend-brunch, storm-prep
- **Vibes:** nostalgic, comforting, convenient

## FAQ

### Is Cream of Wheat Maple Brown Sugar healthy?

Calling something 'healthy' can be a bit subjective. This cereal provides a quick breakfast option, but it does have added sugars—13 grams per serving, which is on the higher side. If you’re looking for a balanced meal, you might want to pair it with some fruit or nuts to boost its nutritional profile.

### Is it vegan?

Nope, Cream of Wheat Maple Brown Sugar isn’t vegan. While it doesn’t contain any obvious animal products, it’s important to note that it might not meet strict vegan standards due to the processing methods or cross-contamination in facilities that handle animal products.

### Is it gluten-free?

Unfortunately, this cereal is not gluten-free. It’s made from wheat farina, which means it’s definitely off the table for anyone with gluten sensitivities or celiac disease. If you’re looking for gluten-free breakfast options, there are plenty of alternatives out there!

### Does it contain seed oils?

No, Cream of Wheat Maple Brown Sugar doesn’t contain any seed oils, which is a plus for those keeping an eye on their fat sources. Instead, it focuses on wheat and other ingredients to create its texture and flavor. So, you can enjoy it without worrying about those oils.

### Does it contain artificial sweeteners?

Nope, you won’t find any artificial sweeteners in this cereal. It relies on good ol’ sugar and dry molasses for sweetness, which means you’re getting a more natural flavor without the chemical aftertaste that some artificial sweeteners can leave behind.

### Is it high in sugar?

Yes, Cream of Wheat Maple Brown Sugar is indeed high in sugar, with 13 grams per serving. If you’re watching your sugar intake, you might want to enjoy it in moderation or think about adding some protein or fiber to balance it out.

### What are healthier alternatives?

If you're looking for healthier alternatives, consider oatmeal or other whole grain cereals with less added sugar and more fiber. You could also try quinoa flakes or chia seed pudding for a nutritious breakfast that keeps you fuller longer. Just make sure to check those labels!

### Can kids eat it?

Absolutely, kids can enjoy Cream of Wheat Maple Brown Sugar! It’s a quick and easy breakfast option, but as always, it’s a good idea to serve it alongside some fruit or yogurt for a more balanced meal. Just keep an eye on portion sizes, especially because of the sugar content.

### Is it good for weight loss?

While Cream of Wheat Maple Brown Sugar can fit into a weight loss plan, it's not exactly low in calories or sugar. If you’re aiming to shed pounds, consider pairing it with protein or fiber-rich foods to help keep you satisfied longer. Balance is key!

### Is it ultra-processed?

Yes, this cereal falls into the category of ultra-processed foods, mainly because it contains added sugars and preservatives like BHT. While that might sound a bit scary, it’s all about moderation—enjoying it occasionally is perfectly fine, especially if it brings a little joy to your breakfast routine!

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