# General Mills Loaded Cinnamon Toast Crunch > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Cinnamon Toast Crunch - **Retailer listed:** Foodtown - **Category:** Cereal & Breakfast - **Size:** 13 oz - **Human page:** https://supermarketpuzzle.com/product/cinnamon-toast-crunch-general-mills-loaded-13-oz - **Slug:** `cinnamon-toast-crunch-general-mills-loaded-13-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Contains refined grains, added sugars, multiple vegetable oils, flavorings, emulsifiers and added vitamins — characteristic of ultra-processed foods designed and formulated industrially. ## Review General Mills Loaded Cinnamon Toast Crunch is a brightly packaged, kid-friendly breakfast cereal that sits on the center shelves of the cereal aisle, usually near other sugary, branded morning favorites and adjacent to granola bars and pancake mixes; you’ll also spot it in endcap promotions or seasonal displays alongside milk or kids’ dairy alternatives. This 13 oz box leans into indulgent breakfast moments and snack-time convenience — poured into a bowl with milk for weekday mornings, packed into a lunchbox for back-to-school, or munched straight from the bag during movie nights or road trips. The brand positioning is classic General Mills: mass-market, nostalgia-forward, and family-focused, aimed at parents buying for children while tapping millennial shoppers who remember Cinnamon Toast Crunch from childhood; marketing emphasizes big cinnamon flavor, playful visuals, and “whole grain” callouts. Label characteristics include prominent kid-oriented graphics, claims about whole grain and added vitamins and minerals, and modest “natural flavor” language; there is no organic certification and the front-of-package health cues lean on familiar wellness signals (whole grain, added vitamins) rather than clean-label simplicity. In plain terms the product is highly processed — a shelf-stable cereal engineered for flavor and crunch using refined starches, added sugars, oils and flavor systems. Sensory notes: small toasted wheat squares with a glossy cinnamon-sugar coating, a sharp cinnamon aroma, an initial crunchy snap that softens in milk, and a sweet, lingering finish; packaged in a glossy cardboard box with an inner plastic bag, the ritual is spoon-to-bowl or scoop-and-snack straight from the box. ## Diet flags - Vegetarian ## Nutrition - **Serving size:** 1 cup - **Servings per container:** 9 - **Calories:** 180 - **Total fat:** 6g (8% DV) - **Saturated fat:** 1.5g (8% DV) - **Sodium:** 120mg (5% DV) - **Total carbs:** 32g (12% DV) - **Dietary fiber:** 2g (7% DV) - **Total sugars:** 12g - **Added sugars:** 12g (24% DV) - **Protein:** 2g ## Ingredients Whole Grain Wheat, Sugar, Vegetable Oil (Canola, Palm, Palm Kernel and/or Sunflower), Corn Starch, Rice Flour, Corn Syrup, Salt, Cinnamon, Soy Lecithin, Natural Flavor, Rosemary Extract, Vitamin E (Mixed Tocopherols) Added to Preserve Freshness. Vitamins and Minerals: Calcium Carbonate, Vitamin C (Sodium Ascorbate), Iron and Zinc (Mineral Nutrients), a B Vitamin (Niacinamide), Vitamin B6 (Pyridoxine Hydrochloride), Vitamin B1 (Thiamin Mononitrate), Vitamin A (Palmitate), Vitamin B2 (Riboflavin), a B Vitamin (Folic Acid), Vitamin B12, Vitamin D3. ## Flagged ingredients - **canola** (seed-oil): Seed oil high in omega-6 fatty acids - **palm** (seed-oil): Seed oil high in omega-6 fatty acids - **palm kernel** (seed-oil): Seed oil high in omega-6 fatty acids - **sunflower** (seed-oil): Seed oil high in omega-6 fatty acids - **soy lecithin** (emulsifier): Processed emulsifier - **rosemary extract** (preservative): Synthetic preservative ## Context tags - **Occasions:** back-to-school, weekend-brunch, movie-night - **Vibes:** nostalgic, indulgent, convenient, comforting ## FAQ ### Is Loaded Cinnamon Toast Crunch healthy? That’s a loaded question! It really depends on your definition of 'healthy.' This cereal can be a fun treat or a quick breakfast option, but with added sugars and a decent amount of carbs, it’s not exactly a health food. If you’re looking for a balanced breakfast, consider pairing it with some yogurt or fresh fruit. ### Is Loaded Cinnamon Toast Crunch vegan? Nope, this cereal isn’t vegan. It contains whole grain wheat and sugar, but it also includes vitamin D3, which is often derived from animal sources. So, if you're sticking to a plant-based diet, you might want to steer clear of this one. ### Is Loaded Cinnamon Toast Crunch gluten-free? Unfortunately, this cereal contains whole grain wheat, which means it’s not gluten-free. If you’re avoiding gluten for health reasons, you’ll want to check out other options that specifically state they are gluten-free. ### Does Loaded Cinnamon Toast Crunch contain seed oils? Yes, it does contain seed oils, including canola and palm oils. While some folks are cautious about seed oils, they’re commonly used in processed foods for texture and flavor. In moderation, they’re generally considered safe, but if you prefer to avoid them, it's something to keep in mind. ### Does Loaded Cinnamon Toast Crunch contain artificial sweeteners? Nope, no artificial sweeteners here! The sweetness comes from sugar and corn syrup, which means it's all about that classic sugary taste. If you’re looking for something without the “fake” stuff, this cereal fits the bill. ### Is Loaded Cinnamon Toast Crunch high in sugar? It’s got a moderate sugar content, with 12 grams of added sugars per serving. While it’s not the highest sugar cereal out there, it’s definitely not low in sugar either. If you're watching your sugar intake, you might want to enjoy it in moderation or as an occasional treat. ### What are healthier alternatives to Loaded Cinnamon Toast Crunch? If you're looking for healthier alternatives, consider cereals made with whole grains and less sugar, like oatmeal or unsweetened bran flakes. You could also try granola with nuts and seeds, or even make your own cereal mix at home using whole oats, dried fruit, and a sprinkle of cinnamon for that sweet touch without all the added sugars. ### Can kids eat Loaded Cinnamon Toast Crunch? Absolutely! Kids can enjoy this cereal, and many do love its sweet cinnamon flavor. Just keep in mind the sugar content, and maybe pair it with some milk or a piece of fruit for a more balanced breakfast. ### Is Loaded Cinnamon Toast Crunch good for weight loss? It’s not the most weight-loss-friendly cereal due to its sugar and carb content. If you’re trying to lose weight, you might want to look for options that are higher in fiber and protein to keep you fuller for longer. This cereal can fit into a balanced diet, but moderation is key! ### Is Loaded Cinnamon Toast Crunch ultra-processed? Yes, you could classify it as ultra-processed. It contains various ingredients like corn syrup, vegetable oils, and added vitamins, which places it in the realm of heavily processed foods. While it’s fine to indulge occasionally, it’s good to balance it out with whole, less-processed foods in your diet. ## Related products - [General Mills Golden Grahams Cereal](https://supermarketpuzzle.com/product/golden-grahams-general-mills-cereal-1170-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/golden-grahams-general-mills-cereal-1170-oz - [Nature's Bakery Crumble, Apple Oatmeal](https://supermarketpuzzle.com/product/natures-bakery-crumble-apple-oatmeal-846-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/natures-bakery-crumble-apple-oatmeal-846-oz - [Oat Revolution Steel Cut Apples and Cinnamon Oatmeal](https://supermarketpuzzle.com/product/better-oats-oat-revolution-steel-cut-apples-and-cinnamon-oatmeal-1230-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/better-oats-oat-revolution-steel-cut-apples-and-cinnamon-oatmeal-1230-oz - [General Mills Cheerios Protein Cinnamon](https://supermarketpuzzle.com/product/cheerios-general-mills-protein-cinnamon-1120-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/cheerios-general-mills-protein-cinnamon-1120-oz - [Purely Elizabeth Cookie Granola Double Chocolate](https://supermarketpuzzle.com/product/purely-elizabeth-cookie-granola-double-chocolate-11-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/purely-elizabeth-cookie-granola-double-chocolate-11-oz - [Cream of Wheat Maple Brown Sugar](https://supermarketpuzzle.com/product/cream-of-wheat-maple-brown-sugar-24-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/cream-of-wheat-maple-brown-sugar-24-oz - [Log Cabin Syrup, Lite](https://supermarketpuzzle.com/product/log-cabin-syrup-lite-24-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/log-cabin-syrup-lite-24-oz - [Kellogg's Honey Smacks Cereal](https://supermarketpuzzle.com/product/honey-smacks-kelloggs-cereal-1530-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/honey-smacks-kelloggs-cereal-1530-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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