# General Mills Cinnamon Toast Crunch Cereal, Large Size > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Cinnamon Toast Crunch - **Retailer listed:** Foodtown - **Category:** Cereal & Breakfast - **Size:** 16.80 oz - **Human page:** https://supermarketpuzzle.com/product/cinnamon-toast-crunch-general-mills-cereal-large-size-1680-oz - **Slug:** `cinnamon-toast-crunch-general-mills-cereal-large-size-1680-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods The ingredient list contains multiple industrial substances (maltodextrin, dextrose, fructose, emulsifiers, caramel color, preservatives like BHT) and vitamin fortification typical of ultra-processed foods, indicating a NOVA 4 classification. ## Review General Mills Cinnamon Toast Crunch (Large Size, 16.8 oz) sits on the supermarket cereal aisle in bright, kid-facing packaging, sandwiched between other sweetened children’s brands and family-size boxes. You’ll spot it near toaster pastries, kids’ breakfast bars and nearby breakfast staples like oatmeal and granola. It’s the kind of product shoppers toss into carts for quick breakfasts, back-to-school mornings, or as a portable snack for road trips and sleepovers. The brand leans on nostalgia and playful marketing—cartoonish graphics, bold logo typography, and family-oriented advertising—positioning itself as a treat that appeals to kids and adult shoppers buying for kids or craving a sugary comfort. Front-of-pack cues emphasize “whole grain” and vitamin/mineral fortification, creating a mild health halo despite the prominent sugar content; there are no organic or “natural” certifications and the ingredients list includes several industrial additives. In plain terms it’s a highly processed breakfast cereal: shaped, sweetened wheat squares coated in cinnamon-sugar, made with refined sweeteners, oils, emulsifiers, colors and preservatives. Sensory notes: loud crunch that softens in milk, immediately sweet cinnamon aroma, fine sugary dust on fingers. Packaging is a large cardboard box with an inner plastic bag—designed for shelf appeal and family servings. Rituals around this cereal are familiar: pouring into a bowl with cold milk, eating straight from the box as a snack, or topping yogurt and desserts. In American grocery culture it’s comfort food and convenience product rolled into one—bright, familiar, and engineered for repeat purchase. ## Diet flags - Vegetarian ## Nutrition - **Serving size:** 1 cup - **Servings per container:** 11 - **Calories:** 170 - **Total fat:** 4g (5% DV) - **Saturated fat:** 0g (0% DV) - **Sodium:** 230mg (10% DV) - **Total carbs:** 33g (12% DV) - **Dietary fiber:** 2g (7% DV) - **Total sugars:** 12g - **Added sugars:** 12g (24% DV) - **Protein:** 2g ## Ingredients Whole Grain Wheat, Sugar, Rice Flour, Canola and/or Sunflower Oil, Fructose, Maltodextrin, Dextrose, Salt, Cinnamon, Trisodium Phosphate, Soy Lecithin, Caramel Color, Rosemary Extract, BHT Added to Preserve Freshness, Vitamins and Minerals: Calcium Carbonate, Vitamin C (Sodium Ascorbate), Iron and Zinc (Mineral Nutrients), a B Vitamin (Niacinamide), Vitamin B6 (Pyridoxine Hydrochloride), Vitamin B, (Thiamin Mononitrate), Vitamin A (Palmitate), Vitamin B2 (Riboflavin), a B Vitamin (Folic Acid), Vitamin B12, Vitamin D3. ## Flagged ingredients - **Canola Oil** (seed-oil): Seed oil high in omega-6 fatty acids - **Sunflower Oil** (seed-oil): Seed oil high in omega-6 fatty acids - **Soy Lecithin** (emulsifier): Processed emulsifier - **BHT** (preservative): Synthetic preservative - **Caramel Color** (additive): Artificial coloring ## Context tags - **Occasions:** back-to-school, weekend-brunch, road-trip - **Vibes:** nostalgic, indulgent, convenient, comforting ## FAQ ### Is Cinnamon Toast Crunch healthy? Well, 'healthy' can be a bit subjective! If you're looking for a quick breakfast with a fun crunch and a sprinkle of cinnamon, this cereal fits the bill. However, it does have added sugars and refined ingredients, so it might not be the best choice if you're aiming for a whole-food diet or trying to cut down on sugar. ### Is Cinnamon Toast Crunch vegan? Nope, Cinnamon Toast Crunch isn't vegan. It contains ingredients like calcium carbonate and vitamin D3, which are often derived from animal sources. So, if you're following a strict plant-based diet, you might want to keep this one off your shopping list. ### Is it gluten-free? Cinnamon Toast Crunch is not gluten-free. Its main ingredient is whole grain wheat, which is a no-go for anyone with gluten sensitivities or celiac disease. If you're looking for a gluten-free breakfast option, you might want to explore some dedicated gluten-free cereals instead. ### Does it contain seed oils? Yes, it contains canola and/or sunflower oil. These seed oils are often used in processed foods for their neutral flavor and ability to enhance texture. While some people prefer to avoid them due to concerns over omega-6 fatty acids, they’re generally recognized as safe to consume in moderation. ### Does it contain artificial sweeteners? No artificial sweeteners here! Cinnamon Toast Crunch gets its sweetness from sugar and fructose, which means it has that classic sugary crunch without the sugar substitutes. So, if you're looking for a cereal without those zero-calorie sweeteners, you're in the clear. ### Is it high in sugar? Cinnamon Toast Crunch has around 12 grams of sugar per serving, which is on the higher side for breakfast cereals. While it's not the highest out there, if you're keeping an eye on your sugar intake, you might want to enjoy it in moderation or pair it with something low in sugar, like yogurt or fruit. ### What are healthier alternatives? If you're seeking healthier options, consider cereals that are high in whole grains and fiber, like oatmeal or bran flakes. There are also some brands that offer low-sugar, whole grain options that still provide a satisfying crunch without the excess sugar. It’s all about finding what fits your taste buds and health goals! ### Can kids eat it? Absolutely! Cinnamon Toast Crunch is a popular choice among kids for its sweet flavor and fun shapes. Just keep in mind the sugar content and balance it with healthier foods throughout the day, like fruits or yogurt, to ensure they’re getting a well-rounded diet. ### Is it good for weight loss? While it's not a weight loss miracle, Cinnamon Toast Crunch can fit into a balanced diet if enjoyed in moderation. If you're tracking calories or trying to lose weight, just be mindful of portion sizes and pair it with something filling, like a protein or healthy fat, to keep you satisfied longer. ### Is it ultra-processed? Yes, Cinnamon Toast Crunch is considered ultra-processed. It contains a mix of refined sugars, oils, and additives that are far from whole foods. But hey, we all enjoy a little processed fun now and then — it's about balance and enjoying what you love in moderation! ## Related products - [General Mills Cheerios Cereal, Multi Grain](https://supermarketpuzzle.com/product/cheerios-general-mills-cereal-multi-grain-9-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/cheerios-general-mills-cereal-multi-grain-9-oz - [Quaker Oats 100% Whole Grain Rolled Old Fashioned Oats 18 oz](https://supermarketpuzzle.com/product/quaker-oats-100-whole-grain-rolled-old-fashioned-oats-18-oz-18-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/quaker-oats-100-whole-grain-rolled-old-fashioned-oats-18-oz-18-oz - [Grape Nuts Cereal](https://supermarketpuzzle.com/product/post-grape-nuts-cereal-2050-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/post-grape-nuts-cereal-2050-oz - [Quaker Quick Oats](https://supermarketpuzzle.com/product/quaker-quick-oats-42-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/quaker-quick-oats-42-oz - [General Mills Lucky Charms Cereal](https://supermarketpuzzle.com/product/lucky-charms-general-mills-cereal-1050-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/lucky-charms-general-mills-cereal-1050-oz - [Post HBO Honey Roasted](https://supermarketpuzzle.com/product/post-hbo-honey-roasted-12-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/post-hbo-honey-roasted-12-oz - [Quaker Cap'n Crunch Cereal, Original](https://supermarketpuzzle.com/product/capn-crunch-quaker-cereal-original-1260-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/capn-crunch-quaker-cereal-original-1260-oz - [Quaker Life Cereal, Original](https://supermarketpuzzle.com/product/life-quaker-cereal-original-13-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/life-quaker-cereal-original-13-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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