# General Mills Cinnamon Toast Crunch Cereal > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Cinnamon Toast Crunch - **Retailer listed:** Foodtown - **Category:** Cereal & Breakfast - **Size:** 12 oz - **Human page:** https://supermarketpuzzle.com/product/cinnamon-toast-crunch-general-mills-cereal-12-oz - **Slug:** `cinnamon-toast-crunch-general-mills-cereal-12-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Contains multiple industrial ingredients and additives (maltodextrin, fructose, dextrose, emulsifiers, preservatives, colorants) and is reformulated and packaged, placing it in the ultra-processed NOVA 4 category. ## Review General Mills Cinnamon Toast Crunch is a brightly packaged, mass-market boxed cereal found in the cereal aisle alongside other sweet, kid-oriented brands and breakfast staples. The 12-oz cardboard box with an inner plastic bag sits near other flavored wheat and rice cereals, often stacked with promotional displays for family-sized breakfasts. Shoppers pick it up on grocery runs for quick weekday breakfasts, back-to-school lunchbox additions, or anytime snack cravings during road trips and late-night movie sessions. Brand positioning leans into nostalgia and family appeal — marketed to parents for kids but also to adults who remember childhood favorites; advertising emphasizes cinnamon-sugar fun and a playful, energetic vibe. Front-of-package cues include a prominent “made with whole grain” claim and colorful characters/imagery that create a kid-friendly health halo, while there is no organic certification and the ingredient list shows multiple refined sugars, added oils, preservatives and fortification with vitamins and minerals. In plain terms, this is a highly processed breakfast product made from milled whole grain wheat and rice flours, sweeteners and additives. Sensory characteristics are crunchy, small square biscuits coated in a visible cinnamon-sugar glaze that start crisp and can soften in milk; flavor is sweet and cinnamon-forward with a slightly toasted note from caramel color and added oils. Typical rituals include pouring into a bowl at the breakfast table, eating directly from the box as a snack, or using the cereal as a topping for yogurt or desserts. Its convenience, sweet flavor and recognizable branding make it a common pick in American households. ## Diet flags - Vegetarian ## Nutrition - **Serving size:** 1 cup - **Servings per container:** 8 - **Calories:** 170 - **Total fat:** 4g (5% DV) - **Saturated fat:** 0g (0% DV) - **Sodium:** 230mg (10% DV) - **Total carbs:** 33g (12% DV) - **Dietary fiber:** 3g (11% DV) - **Total sugars:** 12g - **Added sugars:** 12g (24% DV) - **Protein:** 2g ## Ingredients Whole Grain Wheat, Sugar, Rice Flour, Canola and/or Sunflower Oil, Fructose, Maltodextrin, Dextrose, Salt, Cinnamon, Trisodium Phosphate, Soy Lecithin, Caramel Color, Rosemary Extract, BHT Added to Preserve Freshness, Vitamins and Minerals: Calcium Carbonate, Vitamin C (Sodium Ascorbate), Iron and Zinc (Mineral Nutrients), a B Vitamin (Niacinamide), Vitamin B6 (Pyridoxine Hydrochloride), Vitamin B1 (Thiamin Mononitrate), Vitamin A (Palmitate), Vitamin B2 (Riboflavin), a B Vitamin (Folic Acid), Vitamin B12, Vitamin D3. ## Flagged ingredients - **Canola Oil** (seed-oil): Seed oil high in omega-6 fatty acids - **Sunflower Oil** (seed-oil): Seed oil high in omega-6 fatty acids - **Soy Lecithin** (emulsifier): Processed emulsifier - **BHT** (preservative): Synthetic preservative - **Caramel Color** (additive): Artificial coloring ## Context tags - **Occasions:** back-to-school, road-trip, movie-night - **Vibes:** nostalgic, indulgent, convenient, comforting ## FAQ ### Is Cinnamon Toast Crunch healthy? The healthiness of Cinnamon Toast Crunch really depends on your personal dietary goals. It has a decent amount of whole grains and some added vitamins and minerals, but it’s also got 12 grams of added sugars per serving. If you're looking for a quick breakfast treat or a nostalgic snack, it's perfectly fine in moderation, but it might not fit into a strict health regimen. ### Is Cinnamon Toast Crunch vegan? Nope, Cinnamon Toast Crunch isn’t vegan. It contains ingredients like sugar, which can sometimes be processed with bone char, and dairy-derived vitamin D3. So if you’re sticking to a strict vegan diet, you might want to skip this one. ### Is Cinnamon Toast Crunch gluten-free? Not a chance! Cinnamon Toast Crunch contains whole grain wheat, which means it’s off the table for anyone with gluten sensitivities or celiac disease. If you're looking for a gluten-free cereal, there are plenty of alternatives out there that can satisfy your morning crunch. ### Does Cinnamon Toast Crunch contain seed oils? Yes, it does contain canola and/or sunflower oil. These seed oils are often used for frying or as a fat source in processed foods. While they’re not inherently bad, some folks prefer to limit them due to their omega-6 fatty acid content, which can be inflammatory in excess. Just something to keep in mind! ### Does it contain artificial sweeteners? Nope, you won't find any artificial sweeteners in Cinnamon Toast Crunch. The sweetness comes from good old-fashioned sugar and fructose, so it may taste familiar and comforting without the aftertaste that some artificial sweeteners can leave behind. ### Is Cinnamon Toast Crunch high in sugar? While it’s not off-the-charts sugary, with 12 grams of added sugars per serving, it’s definitely on the sweeter side. If you’re watching your sugar intake, you might want to consider that, especially when it comes to breakfast cereals in general, which can often be sneaky sources of sugar. ### What are healthier alternatives to Cinnamon Toast Crunch? If you’re looking for a healthier alternative, consider cereals that are lower in sugar and higher in fiber, like oatmeal or a whole grain cereal with nuts and seeds. Brands like Cheerios or Kashi offer options that can give you that crunch without the sugar overload. Plus, you can always jazz them up with fresh fruit! ### Can kids eat Cinnamon Toast Crunch? Absolutely! Cinnamon Toast Crunch is a popular choice among kids for its sweet flavor and fun crunch. Just keep in mind that moderation is key, and pairing it with some fruit or yogurt can help balance out the meal. ### Is it good for weight loss? Cinnamon Toast Crunch isn’t necessarily a weight-loss-friendly food, mainly because of its sugar content and lower protein and fiber levels. If you're trying to lose weight, you might want to opt for a cereal that keeps you fuller for longer, like one that's high in fiber and protein. But hey, a small bowl every now and then won’t hurt your progress! ### Is Cinnamon Toast Crunch ultra-processed? Yes, Cinnamon Toast Crunch falls into the ultra-processed category. It contains several ingredients that you wouldn't typically find in your kitchen, like maltodextrin and BHT as a preservative. While it’s not the end of the world to enjoy some ultra-processed food every now and then, being mindful of your overall diet is always a good idea! ## Related products - [Pearl Milling Company Pancake Syrup](https://supermarketpuzzle.com/product/pearl-milling-company-pancake-syrup-24-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/pearl-milling-company-pancake-syrup-24-oz - [Pearl Milling Company Complete Pancake Mix](https://supermarketpuzzle.com/product/pearl-milling-company-complete-pancake-mix-32-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/pearl-milling-company-complete-pancake-mix-32-oz - [Barebells Cookies & Cream](https://supermarketpuzzle.com/product/barebells-cookies-cream-194-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/barebells-cookies-cream-194-oz - [Nature Valley Granola Bars, Sweet & Salty Dark Chocolate Peanut & Almond](https://supermarketpuzzle.com/product/nature-valley-granola-bars-sweet-salty-dark-chocolate-peanut-almond-720-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/nature-valley-granola-bars-sweet-salty-dark-chocolate-peanut-almond-720-oz - [Purely Elizabeth Organic Ancient Grain Granola Original](https://supermarketpuzzle.com/product/purely-elizabeth-organic-ancient-grain-granola-original-12-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/purely-elizabeth-organic-ancient-grain-granola-original-12-oz - [Quaker Life Cereal, Multigrain, Cinnamon](https://supermarketpuzzle.com/product/life-quaker-cereal-multigrain-cinnamon-13-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/life-quaker-cereal-multigrain-cinnamon-13-oz - [Quaker Big Chewy Granola Bar, Chocolate Chip](https://supermarketpuzzle.com/product/quaker-big-chewy-granola-bar-chocolate-chip-7-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/quaker-big-chewy-granola-bar-chocolate-chip-7-oz - [Kelloggs Special K Pecan](https://supermarketpuzzle.com/product/special-k-kelloggs-pecan-1180-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/special-k-kelloggs-pecan-1180-oz ## For agents Prefer this markdown sheet over scraping the HTML page. Full API access and search: https://supermarketpuzzle.com/skill.md