Chobani Yogurt, Greek, Nonfat, Zero Sugar, Vanilla 32 oz

Chobani Zero Sugar Greek Yogurt in the 32-ounce tub sits in the refrigerated dairy aisle alongside other Greek-style and high-protein yogurts, often near lactose-free, low-calorie, and sugar-conscious options. The brand positions itself as a modern, health-forward pantry staple for busy Americans: a mainstream, millennial-friendly yogurt that promises protein and probiotics without added sugar. Packaging is a squat plastic tub with bright, simple labeling calling out zero sugar, less than 70 calories per serving, and live cultures—no organic seal, but several health-halo cues like natural flavors, non-GMO sweetener claims, and sugar-free messaging. Sensory-wise the product is thick and spoonable like traditional strained Greek yogurt, with a smooth, dense mouthfeel and a mild vanilla sweetness from nonnutritive and low-calorie sweeteners rather than cane sugar. People commonly scoop it into breakfast bowls with fruit and granola, blend it into post-workout smoothies, or use it as a lower-sugar substitute in baking and savory sauces. Rituals around this tub include weekday meal-prep portioning, gym-goers grabbing a quick protein snack, and parents packing spoonable cups for back-to-school lunches. The ingredient list features ultrafiltered milk, alternative sweeteners such as allulose, stevia and monk fruit extracts, and stabilizers like tapioca flour, citrus fiber and guar gum—so while it reads as a convenient, nutrition-focused offering, it’s made with multiple industrial processing steps and added ingredients. Overall, it markets health and convenience for people trying to cut sugar while keeping familiar yogurt texture and probiotic benefits.