Chobani Non-Fat Greek Blueberry On The Bottom Yogurt

Chobani Non-Fat Greek Blueberry On The Bottom is a refrigerated, single-serve-style dessert-yogurt you’d find in the dairy aisle with other Greek yogurts, refrigerated fruit-on-the-bottom cups, and grab-and-go breakfast items like fruit cups and cottage cheese. Packaged in a clear plastic cup with a foil seal and a paper sleeve that touts recycled materials, it presents as a convenient, breakfast-or-snack solution for busy shoppers. Occasion-friendly, shoppers reach for it on weekday breakfast runs, in lunchboxes, or after workouts when they want a portable source of cultured dairy that feels a little sweeter than plain yogurt. Brand positioning leans into naturalness and active-lifestyle cues: “real blueberries,” live and active cultures, and sustainability notes on packaging create a wholesome, modern image aimed at health-conscious millennials and parents seeking trustworthy mainstream brands. The label uses health-halo signals—non-fat, real fruit, live cultures, recyclable packaging—without organic certification; it also lists “natural flavors.” In plain processing terms, this is a cultured dairy product formulated with added sugar, fruit compote, and texture/stabilizing agents. Sensory-wise, expect the dense, tangy creaminess of strained Greek yogurt contrasted with a sweet, slightly glossy blueberry layer at the bottom; eating it is a small ritual of peeling the seal, spooning or stirring the fruit up into the tangy base. It reads as an accessible, slightly indulgent everyday treat positioned between traditional homemade yogurt and more industrially formulated convenience foods.