Chobani Greek Yogurt, Raspberry

A 21.2-ounce tub of Chobani Greek Yogurt, Raspberry, sits in the refrigerated dairy aisle among other yogurts, cream cheeses and single-serve dairy snacks — usually on a shelf labeled Greek or multi-serve tubs and near other fruit-on-the-bottom varieties and refrigerated probiotic drinks. It fits into quick breakfasts, grab-and-go lunches, school snacks, and post-workout refueling: shoppers scoop a spoonful into a bowl with granola, stir it into smoothies, or eat straight from the tub. Chobani’s brand positioning leans toward health-conscious, millennial and young-family shoppers who value protein, live cultures, and a simpler ingredient list; marketing emphasizes “real fruit,” “live and active cultures,” and familiar recipes rather than indulgent dessert. The label displays health halos — nonfat, live cultures, and “natural flavors” — but it is not organic and makes no special child-focused branding beyond bright fruit imagery. In plain terms, the product is industrially made from cultured milk with added sugar, fruit purée and stabilizers to deliver consistent texture and flavor. Sensory details: it’s thick and spoonable with a creamy, tangy base and a bright raspberry swirl that gives pockets of fruity sweetness; a slight shake can be felt through the plastic tub, and the vegetable juice used for color keeps the fruit hues vivid. Packaging is a wide plastic tub with a peelable lid designed for multi-day use in the fridge. The everyday ritual is communal—scooping into bowls at breakfast, topping with oats or honey, or sharing at a casual brunch.