Cheerios Protein Cereal Bar Berry 5 Ct

Cheerios Protein Cereal Bar Berry (5 ct, 6.35 oz) is the convenience-focused offshoot of a legacy breakfast brand, presented as individually wrapped, shelf-stable bars in a colorful retail box. You'd typically find it in the center-aisle snack and breakfast bar section—stacked near granola and breakfast bars, protein bars, and other cereal-based snacks, sometimes showcased on an endcap with other Cheerios variants. It reads as a hybrid breakfast-and-snack item for busy mornings, lunchboxes, commuting days, and quick post-activity refueling. The brand leans on Cheerios’ family-friendly, heart-conscious cultural cachet but markets this SKU toward parents and active adults who want a perceived boost of protein without giving up familiar childhood branding. Marketing emphasizes whole grain oats and “protein” while the front panel uses bright, approachable graphics rather than premium or organic cues. Label claims are likely framed around whole grain content and added protein; there is no indication of organic certification, and the ingredient list shows multiple added vitamins and processed components. In plain terms it is a highly processed, formulated snack bar built from cereal bits, syrups, protein isolate, fibers and stabilizers. Sensory experience is soft-chewy with a tender oat/cereal matrix, sticky-sweet fruit notes from berry concentrate and fructose, and occasional crunchy cereal pieces; bars are mildly sweet with a syrupy finish. The packaging ritual is grab-and-go: unpeel the plastic wrapper, eat standing at a counter, toss the wrapper, or tuck one into a child’s lunchbox. It sits culturally between indulgent convenience and pragmatic nutrition-minded snacking.