Celsius Sparkling Fuji Apple Pear

Celsius Sparkling Fuji Apple Pear arrives in a slim 12 fl oz aluminum can and lives in the refrigerated energy/functional beverage section or the sparkling water aisle, often shelved alongside other energy drinks, flavored seltzers, and workout-focused beverages. Shoppers pick it up during quick trips before the gym, for a commute boost, or when stocking a cooler for a road trip or tailgate. The brand positions itself squarely in the active-lifestyle niche—marketed toward fitness-minded Millennials and Gen Z consumers who want a perceived performance boost without traditional sugary sodas. Packaging leans on bright, clean graphics and callouts like fruit-forward flavor and low calories; label text such as “natural flavor” and vitamin listings creates a health-halo effect, though there’s no organic certification and the product is not kid-targeted. In plain terms, this is a highly processed, formulated sparkling energy beverage that blends water, stimulants (caffeine, guarana, taurine), acids, sweetener (sucralose), vitamins and colorants. Sensory notes: it's effervescent and light-bodied with a crisp, slightly tangy apple-pear profile, a cooling carbonation bite, and a faint medicinal-sweet aftertaste from noncaloric sweetener and extracts. Rituals around it are pragmatic—grab a chilled can pre-workout, sip while driving, or crack one open at an outdoor event—often enjoyed cold from the fridge or packed in a cooler. The overall story is of a modern convenience product promising alertness and flavor with minimal calories, tailored for on-the-go, image-conscious consumers.