Celsius Cosmic Vibe

Celsius Cosmic Vibe arrives in a slim 12 fl oz aluminum can that reads like a hybrid between an energy drink and a fitness beverage. On grocery shelves you’ll typically find it in the refrigerated or ambient energy-drink / functional-beverage aisle, side-by-side with sports drinks, other canned energy beverages and ready-to-drink pre-workout products. Shoppers reach for it on trips that demand a quick lift — pre-workout runs, long commutes or road trips when a compact, chilled boost is handy. The brand positions itself toward active, health-conscious Millennials and Gen Z consumers who want performance framing: thermogenic or “energy + metabolism” messaging, vitamin fortification and a lifestyle-oriented aesthetic. Labels often flaunt low-calorie/low-sugar callouts, highlight “natural flavor,” and list green tea extract, guarana and B-vitamins; you’ll rarely see organic certification or kid-focused branding. From a processing point of view it’s an ultraprocessed, formulated beverage built from purified water plus isolated extracts, sweeteners and additives. Sensory character is bright and fizzy — a sharp citrus/berry tang with a clean, lightly bitter caffeine finish and a thin, highly carbonated mouthfeel; sweetness is delivered by high-intensity sweetener rather than sugar. The ritual is quick and purposeful: chilled, opened before a workout or popped into a cupholder for a long drive, consumed in a few sips rather than savored. Packaging cues and ingredient lists emphasize performance and convenience, fitting into American grocery culture as a modern, on-the-go “functional” energy option rather than a traditional soda.