Cedars Organic Mediterranean Hommus

Cedar's Organic Mediterranean Hommus is a refrigerated, ready-to-eat chickpea dip presented in a 10 oz plastic tub with a peel-back lid and clear film, often spotted in the refrigerated deli/dips aisle near other hummus varieties, olives, pita chips, pre-cut vegetables and refrigerated Mediterranean salads. The brand leans into Mediterranean authenticity — pine nuts, roasted red pepper and parsley crowning the original hummus — and is positioned toward shoppers seeking a premium, organic twist on a familiar grocery staple. It reads as a health-conscious choice on shelf: organic certification, simple ingredient listing, and phrases evoking “authentic” Mediterranean flavors create a natural/wholesome halo rather than overtly child-focused or novelty branding. The product fits a range of shopping occasions: quick weeknight dinners, appetizer spreads for weekend brunch or game-day gatherings, and convenient additions for packed lunches or picnics. Sensory notes: smooth, creamy base with a slightly oily sheen from the sunflower and extra virgin olive oil, a mild lemony tang from citric acid, soft texture from pureed chickpeas, and a crunchy, nutty top layer of split chickpeas and roasted pine nuts that makes each scoop feel a bit more rustic. Rituals around use include scooping with pita or crisped chips, spreading on sandwiches, or arranging on a party platter alongside fresh vegetables. Processing context: it’s a packaged, refrigerated hummus made from whole ingredients but containing common stabilizers and acidulants used in commercial dips to maintain texture and shelf stability.