Can you spot the ultraprocessed foods?

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Chocolate Peanut Butter Keto Cereal, 9 OZ
pantry-essentials/cereal
📊 NOVA 4🌱 Vegan🥛 Dairy-Free

Chocolate Peanut Butter Keto Cereal, 9 OZ

Catalina Crunch
Available at Whole Foods
110
Calories
11g
Protein
150mg
Sodium
9g
Fiber
44
Ingredients

What You Should Know

Find this box in the cereal aisle or the keto/health-food section — the sort of product you grab for a quick low-carb breakfast or a crunchy snack on the go. It gives a nostalgic chocolate-peanut-butter cereal vibe while advertising a health-forward, keto-friendly twist. The long list of isolated proteins, fiber extracts, gums, processed cocoa, flavorings and non-nutritive sweeteners signals heavy industrial formulation, so expect an engineered uniform crunch and intensified flavor typical of ultraprocessed foods.

Nutrition Facts

Serving Size: 1 serving
Servings per Container: 7
Calories110
% Daily Value*
Total Fat5g6%
Saturated Fat1g5%
Trans Fat0g
Cholesterol0mg0%
Sodium150mg7%
Total Carbohydrate14g5%
Dietary Fiber9g32%
Protein11g
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Ingredients

CATALINA, FLOUR, (PEA, PROTEIN,, POTATO, FIBER,, CORN, FIBER,, CHICORY, ROOT, FIBER,, GUAR, GUM), TAPIOCA, FLOUR, COCOA, POWDER, (PROCESSED, WITH, ALKALI), HIGH, OLEIC, SUNFLOWER, OIL, PEANUT, OIL, PEANUTS, LEAVENING, (MONOCALCIUM, PHOSPHATE,, BAKING, SODA,, CALCIUM, CARBONATE), NATURAL, FLAVORS, SALT, STEVIA, EXTRACT, MONK, FRUIT, EXTRACT, YEAST, EXTRACT..

Flagged Ingredients:

  • high oleic sunflower oil - Seed oil high in omega-6 fatty acids
  • peanut oil - Seed oil high in omega-6 fatty acids
No Seed Oil

Dietary Labels

This product is vegan, is not gluten-free, and is not organic.

Ultra-Processing Assessment

NOVA Score:4 / 4

Ultra-Processed

Why this score?

Contains multiple industrially processed ingredients (pea protein, fiber isolates, gums), processed cocoa, added flavorings and non-nutritive sweeteners, which are hallmarks of NOVA group 4 ultraprocessed foods.

Daily Ritual

Can you Spot Ultraprocessed Foods? Play our Supermarket Game

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Shopping in the supermarket oil aisle

Others also viewed

Common Questions about Chocolate Peanut Butter Keto Cereal, 9 OZ

Healthy is a bit of a moving target, isn't it? This cereal packs a punch with 11 grams of protein and a whopping 9 grams of fiber per serving. If you're looking for a low-sugar breakfast option with a satisfying crunch, this could be a great fit, especially if you're following a low-carb or keto lifestyle.

Perfect For

back-to-school
road-trip
movie-night

Vibe:

nostalgicindulgentconvenient
$7.39
per package