Breyers Ice Cream, Lactose Free Light, Vanilla

Breyers Lactose-Free Light Vanilla is a large 48 fl oz tub that sits in the frozen desserts aisle alongside other ice creams, frozen novelties and specialty lactose-free or reduced-fat frozen desserts. Shoppers will spot familiar Breyers branding, a picture of vanilla bean specks and callouts like “lactose-free,” “light,” and “1/3 fewer calories,” positioned to appeal both to those with lactose sensitivity and to shoppers looking for a lower-calorie treat. This product fits weekend treats, family grocery runs, movie-night pick-ups and casual entertaining — anywhere someone wants a classic vanilla ice cream experience without lactose. The brand leans into a heritage positioning: William Breyer’s “Pledge of Purity,” sustainably sourced vanilla and partnerships with the Rainforest Alliance give the product a traditional, trustworthy American-heritage story that targets families, health-aware consumers and people seeking familiar comfort foods with a modern twist. Label characteristics include “lactose-free,” “light,” “100% sustainably sourced vanilla,” and “Grade-A milk and cream,” creating natural and health halos; there is no organic certification. In plain processing terms: it’s made from milk and cream plus added sweeteners, stabilizers and emulsifiers to maintain texture and scoopability. Sensory notes: cold, creamy vanilla with visible vanilla bean specks, a smooth mouthfeel though slightly lighter and a touch icier than full-fat ice cream; sold in a wide plastic tub meant for spooning into bowls, cones or topping desserts. Rituals include family scooping at the freezer, late-night spoons straight from the tub, and portioning for guests at gatherings.