Breyers Ice Cream, Coffee

Breyers Ice Cream, Coffee (48 fl oz) sits in the frozen desserts aisle alongside tubs of ice cream, frozen novelties, and dessert toppings — often stacked near other Breyers flavors and mainstream supermarket brands. Shoppers reach for it during grocery runs for weekend treats, dessert for dinner, or to round out a party grocery list. Its target audience spans families and adults who want an accessible, familiar brand with an indulgent twist: a coffee-flavored tub that trades artisan pretensions for convenience and a legacy brand story. Packaging is a large plastic tub with a snap lid and prominent Breyers logo; label copy leans into a “Pledge of Purity,” Grade A milk claims, and “natural” flavor/color language, creating a health-halo without organic or non-GMO certification. The product positions itself as high-quality yet everyday—nostalgic for long-time brand fans and appealing to coffee lovers seeking a dessert scoop. In plain terms, this is a processed frozen dairy dessert: it combines milk and cream with added sweeteners (corn syrup, sugar), emulsifiers and stabilizers (mono- and diglycerides, carob/guar/tara gums), and flavor/color ingredients. Sensory experience is smooth, creamy and scoopable straight from the tub when slightly softened, with a toasted, roasted coffee note and a sweet finish; it's used in bowls, cones, spooned over desserts or even as an affogato base. Rituals around it are casual—movie nights, after-dinner indulgence, or a simple midweek treat—delivered by a familiar supermarket staple that balances convenience with a comfort-food vibe.