Can you spot the ultraprocessed foods?

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Blueberry Waffles, 7.6 OZ
frozen-foods/frozen-breakfast
📊 NOVA 4

Blueberry Waffles, 7.6 OZ

BRAZI BITES
Available at Whole Foods
190
Calories
5g
Protein
8g
Sugars
340mg
Sodium
1g
Fiber
43
Ingredients

What You Should Know

You'd spot these blueberry waffles in the frozen breakfast aisle or grab them for an easy warm-up at home on busy mornings or lazy weekend brunches. They give off a nostalgic, comforting vibe—like a quick at-home diner treat—while promising convenience and a touch of indulgence. The ingredient list (starches, whey protein isolate, emulsifiers, leavening salts, natural flavors and xanthan gum) and likely industrial processing explain the uniform texture and shelf-stable convenience, typical of ultra-processed foods.

Nutrition Facts

Serving Size: 2 WAFFLES
Servings per Container: 3
Calories190
% Daily Value*
Total Fat7g9%
Saturated Fat1g5%
Trans Fat0g
Cholesterol25mg8%
Sodium340mg15%
Total Carbohydrate25g9%
Dietary Fiber1g4%
Total Sugars8g
Protein5g
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Ingredients

WATER, POTATO, STARCH, TAPIOCA, STARCH, BROWN, RICE, FLOUR, SUGAR, CANOLA, OIL, WHOLE, MILK, WHOLE, BLUEBERRIES, WHEY, PROTEIN, ISOLATE, EGGS, CONTAINS, LESS, THAN, 2%, OF, BAKING, POWDER, (SODIUM, ACID, PYROPHOSPHATE,, SODIUM, BICARBONATE,, RICE, FLOUR,, AND, MONOCALCIUM, PHOSPHATE), SUNFLOWER, LECITHIN, NATURAL, FLAVORS, SALT, XANTHAN, GUM..

Flagged Ingredients:

  • canola oil - Seed oil high in omega-6 fatty acids
  • sunflower lecithin - Processed emulsifier
No Seed OilNo Emulsifier

Dietary Labels

This product is not vegan, is not gluten-free, and is not organic.

Ultra-Processing Assessment

NOVA Score:4 / 4

Ultra-Processed

Why this score?

Contains industrial formulations and additives (whey protein isolate, emulsifiers, xanthan gum, sodium acid pyrophosphate, natural flavors) and multiple modified starches, indicating significant industrial processing characteristic of NOVA group 4 ultra-processed foods.

Daily Ritual

Can you Spot Ultraprocessed Foods? Play our Supermarket Game

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Shopping in the supermarket oil aisle

Others also viewed

Common Questions about Blueberry Waffles, 7.6 OZ

Well, 'healthy' can mean different things to different people! These waffles have a moderate calorie count and provide a bit of protein thanks to the whey protein isolate and eggs. They can be a fun breakfast option, especially when paired with fresh fruit. Just remember, they’re not a substitute for a veggie-packed meal!

Perfect For

weekend-brunch
back-to-school
road-trip

Vibe:

nostalgicconvenientindulgentcomforting
$5.99
per package