Boulder Canyon Chips-Avocado Oil Sea Salt Canyon Cut

Boulder Canyon Chips — Avocado Oil Sea Salt (Canyon Cut) arrives on the snack aisle as a premium kettle-style chip choice, usually shelved near other boutique and “better-for-you” chip brands, nut mixes, and gourmet pretzels rather than the bargain multi-packs. You’ll spot it on weekly grocery trips for a small gathering or as an impulse pick during lunch-shop runs; it also fits movie-night, picnics, or backyard barbecues and often sits in carts alongside deli sandwiches and craft sodas. The brand positions itself as an upscale, ingredient-focused alternative to standard potato chips — marketing leans on artisanal cues (single oil named, simple ingredient list, “Canyon Cut” texture) and targets health- and taste-conscious shoppers, often millennials and suburban families who want an indulgent snack with a perceived healthier twist. Label characteristics include clear health-halo signals like “Avocado Oil” and “Sea Salt,” minimalist ingredient listing, and rustic design; there’s no prominent kid-targeted branding and no organic certification on the standard SKU. In plain language, these chips are processed: potatoes are sliced, cooked in avocado oil, salted, and packaged at scale. Sensory details emphasize a thick, ridged “Canyon Cut” crunch with a coarse, crunchy exterior and starchy potato center; the fat from avocado oil gives a slightly rounded, clean finish while sea salt provides a bright top note. The package is a nonresealable 5.25 oz crinkly bag intended to be poured into a bowl for sharing or opened and eaten straight from the bag. Nutrition highlights on the label note 160 calories and 120 mg sodium per labeled serving.