Boulder Canyon Chips-Avocado Oil Malt Vinegar & Sea Salt

Boulder Canyon Chips — Avocado Oil Malt Vinegar & Sea Salt sits on the premium chip shelf in the snack aisle, often alongside other kettle-cooked and “better-for-you” chip brands and near specialty potato chips and healthier snack alternatives. You’d pick it up on errands for a weekend barbecue, a picnic, or to elevate a sandwich plate for casual gatherings. The brand positions itself as an outdoorsy, small-batch alternative to mainstream chips: messaging like “Live better,” “est. 1994,” and the avocado oil claim targets health-conscious adults who want indulgent flavor without mainstream junk-food associations. Label characteristics lean into a natural-health halo rather than explicit clinical claims — “no cholesterol,” emphasis on avocado oil, and a rustic origin story; there’s no organic seal and no child-focused graphics. Processing context: these are kettle-style, packaged potato chips with added seasonings and texturizing agents (maltodextrin, modified starches), so although based on whole potatoes, the product undergoes multiple industrial processing steps and packaged flavor systems. Sensory details: the chip is thick, crisp and airy with a robust crunch from kettle cooking, a buttery note from avocado oil, and a tangy malt-vinegar/salt finish; the mouthfeel is hearty rather than delicate. The 5.25 oz matte or glossy bag invites ritual use — shared from the bag at a tailgate, brought to a potluck, or portioned into a bowl for movie night. Overall it fits American grocery culture as an upgrade snack: familiar, a touch artisanal, and marketed toward adults seeking bold flavor with perceived better ingredients.