# Bob's Red Mill Whole Grain Gluten Free Brown Rice Flour > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Bob's Red Mill - **Retailer listed:** Foodtown - **Category:** Cooking & Baking - **Size:** 24 oz - **Human page:** https://supermarketpuzzle.com/product/bobs-red-mill-whole-grain-gluten-free-brown-rice-flour-24-oz - **Slug:** `bobs-red-mill-whole-grain-gluten-free-brown-rice-flour-24-oz` ## NOVA classification **NOVA 1** - Unprocessed / minimally processed This product is a single-ingredient whole grain (brown rice) that has only been mechanically milled into flour, with no additives, so it fits the minimally processed NOVA-1 category. ## Review Store placement: You'd spot this 24-oz bag of Bob's Red Mill Whole Grain Gluten Free Brown Rice Flour in the baking aisle near other specialty flours and gluten-free baking mixes, often on a shelf close to oat, almond, and coconut flours and by gluten-free pasta and baking starches. Occasions: Home bakers reach for it during weekend baking sessions, holiday cookie and cake preparations, and when thickening soups or creating a gluten-free breading for weeknight dinners. Brand positioning: Bob's Red Mill presents itself as an employee-owned, heritage-minded brand that emphasizes whole-grain nutrition and artisanal stone-ground processes; the product appeals to health-conscious shoppers, people on gluten-free diets, and cooks who value simple ingredient lists and kitchen craftsmanship. Label characteristics: The front label leans on health halos like “Whole Grain” and “Gluten Free” and highlights “stone ground” milling; there is no organic certification stated in the provided description, and the packaging avoids child-focused branding in favor of a straightforward, adult-oriented wholesome aesthetic. Processing context: In plain language, this is brown rice that has been cleaned and milled into flour—mechanical processing with no added ingredients. Sensory details: The flour has a mildly nutty aroma and a light tan-to-brown color with a texture that is generally fine but can carry a faint, satisfying grittiness from whole-grain milling. Packaged for pantry storage, it becomes part of kitchen rituals—measuring, sifting, folding into batter, or whisking into gravies—serving as a versatile staple for gluten-free baking and cooking in American grocery culture. ## Diet flags - Vegan - Vegetarian - Gluten-free - Dairy-free ## Nutrition - **Serving size:** 0.25 cup - **Servings per container:** 17 - **Calories:** 150 - **Total fat:** 1g (1% DV) - **Saturated fat:** 0g (0% DV) - **Sodium:** 0mg (0% DV) - **Total carbs:** 32g (12% DV) - **Dietary fiber:** 1g (4% DV) - **Protein:** 3g ## Ingredients Whole Grain Brown Rice. ## Context tags - **Occasions:** holiday-baking, meal-prep-sunday, weekend-brunch - **Vibes:** wholesome, practical, comforting ## FAQ ### Is Bob's Red Mill brown rice flour healthy? It really depends on how you define 'healthy'! This flour is a great source of whole grain goodness, providing a solid base for gluten-free baking. It's low in sugar and contains no artificial ingredients, making it a wholesome choice for many recipes. ### Is it vegan? Absolutely! Bob's Red Mill brown rice flour is 100% plant-based, so it fits perfectly into a vegan diet. Whether you're whipping up some vegan pancakes or a savory veggie dish, this flour has got your back! ### Is it gluten-free? Yes, it is! This flour is certified gluten-free, making it a fantastic option for anyone with celiac disease or gluten sensitivity. You can confidently use it in your gluten-free baking adventures! ### Does it contain seed oils? Nope, no seed oils here! Bob's Red Mill brown rice flour is made from just whole grain brown rice, which means you're getting a clean, simple ingredient without any added oils. This keeps your baking as wholesome as possible. ### Does it contain artificial sweeteners? Not at all! This flour is free from artificial sweeteners, so you can enjoy it without worrying about any hidden sugars. You can sweeten your recipes naturally, which is always a win! ### Is it high in sugar? Not even a little! With zero added sugars and just 150 calories per 0.25 cup serving, it's a low-sugar option for your cooking and baking needs. Great for those looking to keep their sugar intake in check! ### What are healthier alternatives? If you're looking for alternatives, consider almond flour or coconut flour for a nutty twist, or even oat flour for a heartier texture. Each has its own unique flavor and nutritional profile, so it really depends on what you're making and your dietary needs! ### Can kids eat it? Absolutely! Kids can enjoy Bob's Red Mill brown rice flour in a variety of recipes, from pancakes to cookies. It's a great way to sneak in some whole grains without any gluten worries. ### Is it good for weight loss? While it's not marketed specifically for weight loss, brown rice flour can be a part of a balanced diet. It has a decent amount of carbohydrates and fiber, which can help keep you satiated. Just remember, moderation is key, especially if you're watching your calorie intake! ### Is it ultra-processed? Not at all! Bob's Red Mill brown rice flour is minimally processed, meaning it retains most of the natural nutrients from the whole grain. It’s a straightforward option compared to many highly processed alternatives out there! ## Related products - [Fleischmanns Rapid Rise Vertical Yeast](https://supermarketpuzzle.com/product/fleischmanns-fleischmanns-rapid-rise-vertical-yeast-075-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/fleischmanns-fleischmanns-rapid-rise-vertical-yeast-075-oz - [Comstock Strawberry Pie Filling/Topping](https://supermarketpuzzle.com/product/duncan-hines-comstock-strawberry-pie-fillingtopping-21-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/duncan-hines-comstock-strawberry-pie-fillingtopping-21-oz - [Snack Pack Chocolate Vanilla Flavored Pudding Cups, 3.25 oz., 4-Count](https://supermarketpuzzle.com/product/snack-pack-chocolate-vanilla-flavored-pudding-cups-325-oz-4-count-13-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/snack-pack-chocolate-vanilla-flavored-pudding-cups-325-oz-4-count-13-oz - [Pillsbury Frosting, Happy Birthday Funfetti Aqua Blue Vanilla](https://supermarketpuzzle.com/product/pillsbury-frosting-happy-birthday-funfetti-aqua-blue-vanilla-1560-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/pillsbury-frosting-happy-birthday-funfetti-aqua-blue-vanilla-1560-oz - [Spectrum Sesame Oil, Refined 16 oz](https://supermarketpuzzle.com/product/spectrum-sesame-oil-refined-16-oz-16-oz) (NOVA 2) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/spectrum-sesame-oil-refined-16-oz-16-oz - [Badia Salt, Pink Himalayan 40 oz](https://supermarketpuzzle.com/product/badia-salt-pink-himalayan-40-oz-40-oz) (NOVA 2) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/badia-salt-pink-himalayan-40-oz-40-oz - [Florida Crystals Organic Brown Sugar Brown Sugar](https://supermarketpuzzle.com/product/florida-crystals-organic-brown-sugar-brown-sugar-24-oz) (NOVA 2) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/florida-crystals-organic-brown-sugar-brown-sugar-24-oz - [Jell-O Strawberry Banana Artificially Flavored Gelatin Dessert Mix, 3 oz Box](https://supermarketpuzzle.com/product/jell-o-strawberry-banana-artificially-flavored-gelatin-dessert-mix-3-oz-box-3-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/jell-o-strawberry-banana-artificially-flavored-gelatin-dessert-mix-3-oz-box-3-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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