Bob's Red Mill Granola Cereal Peanut Butter Granola

Bob's Red Mill Peanut Butter Granola is a shelf-stable, 11-ounce packaged granola you’re likely to spot in the cereal/granola aisle or the natural foods section of a grocery store, often shelved near other cereals, mueslis, nut butters and baking staples. The brand leans on a heritage, whole-grain positioning—employee-owned, founder-signed salutations, and straightforward ingredient calls like “whole grain oats” and “real maple syrup”—so it appeals to shoppers seeking a back-to-basics breakfast or snack option. This granola is marketed for everyday occasions: breakfast with milk or yogurt, topping for weekend brunch bowls, portable handfuls for road trips or hiking, and quick back-to-school snacks. The label carries familiar health halos—“whole grain,” visible nuts, and “organic coconut oil”—plus friendly copy about being toasted and golden brown; it does not shout kid-focused gimmicks, but its crunchy clusters and peanut-butter promise have broad family appeal. Sensory details: expect crunchy, toasted oat clusters studded with roasted peanuts and sliced almonds, a warm peanut-and-maple aroma, and a satisfyingly brittle texture that breaks into buttery crumbs when spooned over yogurt. Packaging is standard retail—an 11-ounce consumer package designed for pantry shelving and repeated scooping into bowls. Processing context: made from recognizable ingredients but combined, sweetened, baked into clusters and packaged for long shelf life, it’s a processed packaged cereal rather than a minimally altered whole food. Rituals: spooned over yogurt for a quick breakfast, eaten by the handful on hikes, or mixed into baked goods to add crunchy peanut notes.