# Bob's Red Mill Buttermilk Pancake and Waffle Mix > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Bob's Red Mill - **Retailer listed:** Foodtown - **Category:** Cereal & Breakfast - **Size:** 24 oz - **Human page:** https://supermarketpuzzle.com/product/bobs-red-mill-buttermilk-pancake-and-waffle-mix-24-oz - **Slug:** `bobs-red-mill-buttermilk-pancake-and-waffle-mix-24-oz` ## NOVA classification **NOVA 3** - Processed foods The mix is a packaged processed food made from recognizable ingredients (whole wheat flour, buttermilk powder, sugar, leavening) without extensive industrial additives, so it fits NOVA 3 as a processed product rather than an ultraprocessed formulation. ## Review Bob's Red Mill Buttermilk Pancake and Waffle Mix arrives on grocery shelves as a familiar, pantry-friendly breakfast staple. You'd typically find the 24 oz package in the baking mixes or breakfast mixes aisle, shelved alongside other pancake and waffle mixes, near flours, baking powders and bottles of syrup, and often cross-displayed in the store's natural or organic section. This mix suits relaxed weekend brunches, rushed school-mornings and easy road-trip breakfasts — anytime shoppers want a fast, made-from-scratch feel without milling their own grain. The brand positions itself as wholesome, old-fashioned and trustworthy: employee-owned messaging, a founder's salutation and calls to whole grains and stone-ground flour give it a craft-food cultural association aimed at health-minded families and home cooks who value traditional ingredients and transparency. The label highlights organic whole wheat flour, buttermilk and cane sugar and leans into a natural, minimally processed look rather than flashy kid-targeted gimmicks; there is no cartoon character or overtly indulgent branding, just tidy type and wholesome claims. In plain processing context, this is a packaged mix combining basic ingredients rather than a fresh product from scratch. Sensory details: once mixed and cooked, expect golden-brown, slightly tangy pancakes with a tender crumb and a hearty, whole-grain texture; the exterior gets a light crisp while interiors stay soft and fluffy thanks to the leavening and vital wheat gluten. Packaging is retail-ready for pantry storage and the preparation ritual — measuring, mixing with milk and eggs and cooking on a griddle — evokes family mornings and comforting weekend rituals. ## Diet flags - Vegetarian - Organic ## Nutrition - **Serving size:** 0.25 cup - **Servings per container:** 17 - **Calories:** 140 - **Total fat:** 1g (1% DV) - **Saturated fat:** 0g (0% DV) - **Cholesterol:** 5mg (2% DV) - **Sodium:** 320mg (14% DV) - **Total carbs:** 27g (10% DV) - **Dietary fiber:** 5g (18% DV) - **Total sugars:** 4g - **Added sugars:** 1g (2% DV) - **Protein:** 7g ## Ingredients Organic Whole Wheat Flour, Buttermilk Powder (Milk), Vital Wheat Gluten, Cane Sugar, Baking Powder (Monocalcium Phosphate, Cornstarch, Sodium Bicarbonate), Salt. ## Context tags - **Occasions:** weekend-brunch, back-to-school, road-trip - **Vibes:** wholesome, comforting, convenient, nostalgic ## FAQ ### Is the pancake mix healthy? Well, 'healthy' can mean different things to different people! This mix is made with organic whole wheat flour and has a decent amount of fiber and protein, which can help keep you full. It’s not loaded with added sugars, so it can be a better choice than many sugary breakfast options out there. ### Is it vegan? Nope, this pancake mix isn’t vegan. It contains buttermilk powder, which is derived from milk, so if you're avoiding animal products, you might want to look for a vegan pancake mix instead. ### Is it gluten-free? Not at all! This mix contains wheat flour and vital wheat gluten, so it’s definitely not gluten-free. If you're avoiding gluten, there are some great alternatives out there made from almond flour or oat flour. ### Does it contain seed oils? Nope, no seed oils here! This mix is pretty straightforward with its ingredients, sticking to wholesome components like whole wheat flour and baking powder. Seed oils can often sneak into processed foods, but you won’t find them in this pancake mix. ### Does it contain artificial sweeteners? Not a chance! This mix is sweetened with a touch of cane sugar and has no artificial sweeteners in sight. It’s nice to know that you’re getting a bit of natural sweetness without all the chemical additives. ### Is it high in sugar? Not really! With only 4 grams of total sugars per serving and just 1 gram of added sugars, this mix is on the lower side of the sugar spectrum compared to many other pancake mixes. It’s a good choice if you’re trying to keep your sugar intake in check. ### What are healthier alternatives? If you're looking for alternatives, consider mixes made with almond flour or coconut flour for a lower-carb option. You could also try your hand at homemade pancakes using oats or whole grains, which gives you full control over the ingredients! ### Can kids eat it? Absolutely! This pancake mix can be a fun and nutritious breakfast option for kids. Just keep an eye on portion sizes and maybe add some fresh fruit or yogurt on the side to boost the nutrition even more. ### Is it good for weight loss? It can fit into a weight loss plan if enjoyed in moderation! With its higher fiber and protein content, this mix can help keep you satisfied longer, but be mindful of portion sizes and toppings. Pairing it with healthy sides can make it a balanced meal. ### Is it ultra-processed? Not really! This pancake mix is considered minimally processed, focusing on whole ingredients without a bunch of additives or preservatives. It’s a step above many heavily processed breakfast options, which is a win in my book! ## Related products - [Food For Life Baking Co. 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