# Protein Pancake & Waffle Mix, 16 OZ

> Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop.

## Snapshot

- **Brand:** Birch Benders
- **Retailer listed:** Whole Foods
- **Category:** pantry-essentials/baking
- **Listed price:** $7.19
- **Human page:** https://supermarketpuzzle.com/product/birch-benders-protein-pancake-waffle-mix-16-oz-3
- **Slug:** `birch-benders-protein-pancake-waffle-mix-16-oz-3`

## NOVA classification

**NOVA 4** - Ultra-processed foods

Contains fractionated industrial ingredients (whey protein isolate, vital wheat gluten) and added functional additives (monocalcium phosphate leavening), and is an industrially formulated, shelf-stable mix — features consistent with NOVA group 4 ultra-processed foods. These ingredients and processing steps produce standardized texture, extended shelf life, and quick preparation.

## Review

You'd find this on the pancake & waffle aisle or grab it for a quick at-home breakfast on busy mornings or weekend brunches — often when you want the comfort of pancakes but with a protein-forward, ‘healthy convenience’ twist. The vibe mixes nostalgic breakfast comfort with a practical, fitness-minded tweak. The blend of fractionated proteins, added leavening and shelf-stable formulation points to an industrially processed mix that delivers consistent, fluffy texture and fast prep typical of highly processed products.

## Diet flags

- Vegetarian

## Nutrition

- **Serving size:** 1 serving
- **Servings per container:** 8
- **Calories:** 200
- **Total fat:** 1g (1% DV)
- **Saturated fat:** 0g (0% DV)
- **Trans fat:** 0g
- **Cholesterol:** 0mg (0% DV)
- **Sodium:** 520mg (23% DV)
- **Total carbs:** 32g (12% DV)
- **Dietary fiber:** 1g (4% DV)
- **Total sugars:** 7g
- **Protein:** 15g

## Ingredients

UNBLEACHED WHEAT FLOUR VITAL WHEAT GLUTEN WHEY PROTEIN ISOLATE CANE SUGAR LEAVENING (MONOCALCIUM PHOSPHATE, BAKING SODA) CONTAINS 2% OR LESS OF: SALT POTATO STARCH TAPIOCA STARCH.

## Context tags

- **Occasions:** weekend-brunch, post-workout, back-to-school
- **Vibes:** convenient, wholesome, comforting

## FAQ

### Is the Protein Pancake & Waffle Mix healthy?

Well, 'healthy' can be a bit subjective! This mix packs a solid punch with 15 grams of protein per serving, which is great if you're looking to fuel up for the day. However, it does have 520 mg of sodium, so if you're watching your salt intake, you might want to keep that in mind.

### Is the Protein Pancake & Waffle Mix vegan?

Nope, this mix isn’t vegan-friendly since it contains whey protein isolate, which is derived from milk. If you're sticking to a plant-based diet, you might want to explore some vegan pancake mixes instead, but hey, there's always room for a little flexibility on a Sunday morning brunch!

### Is it gluten-free?

Unfortunately, this mix is not gluten-free. It contains unbleached wheat flour and vital wheat gluten, which are definitely no-gos for those with gluten sensitivities or celiac disease. If you're looking for gluten-free options, there are plenty of alternatives out there that use almond flour or oat flour.

### Does it contain seed oils?

Nope! You won’t find any seed oils lurking in this mix. Instead, it sticks to simpler ingredients, which is a plus for those trying to avoid highly processed oils. It’s always nice to see a product that keeps it straightforward!

### Does it contain artificial sweeteners?

Not at all! This mix relies on good old cane sugar for sweetness, so you won't be getting any of those tricky artificial sweeteners that some people prefer to avoid. It’s a nice touch if you’re looking for something more natural.

### Is it high in sugar?

Not really! With only 7 grams of total sugars per serving, it’s not high in sugar compared to many breakfast options out there. If you're watching your sugar intake, this mix is a pretty decent choice, especially when you consider the protein boost!

### What are healthier alternatives?

If you're looking for alternatives, consider mixes made with whole grains or ones that use natural sweeteners like coconut sugar. You could also whip up pancakes using oats or almond flour for a gluten-free and wholesome option that’s low in carbs. It all depends on your dietary needs and preferences!

### Can kids eat it?

Absolutely! Kids can enjoy these pancakes and waffles, especially since they’re high in protein, which is great for growing bodies. Just keep an eye on the sodium content if you're serving them regularly, and feel free to add some fruit or yogurt on top for a nutritious twist!

### Is it good for weight loss?

This mix could fit into a weight loss plan, especially if you're looking for a filling breakfast that keeps you satisfied. With 15 grams of protein, it can help curb hunger, but balance is key—pair it with some fruit or a side of veggies to round out your meal.

### Is it ultra-processed?

While this mix does contain processed ingredients like whey protein isolate and starches, it's not considered ultra-processed in the same way that many ready-to-eat meals are. It's a step above many other pancake mixes, but if you’re aiming for a completely whole-foods diet, you might want to make your pancakes from scratch.

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## For agents

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