Can you spot the ultraprocessed foods?

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Protein Pancake & Waffle Mix, 16 OZ
pantry-essentials/baking
📊 NOVA 4✨ Seed Oil Free

Protein Pancake & Waffle Mix, 16 OZ

Birch Benders
Available at Whole Foods
200
Calories
15g
Protein
7g
Sugars
520mg
Sodium
1g
Fiber
26
Ingredients

What You Should Know

You'd spot this on the pancake mix aisle or reach for it on busy weekend mornings and rushed post-workout breakfasts — familiar, nostalgic pancake comfort with a modern protein twist. It feels convenient and health-forward, promising fluffy, consistent results thanks to powdered, shelf-stable formulation. The presence of industrial ingredients like whey protein isolate, vital wheat gluten, refined starches and baking agents signals significant processing consistent with ultra-processed (NOVA 4) products.

Nutrition Facts

Serving Size: 1 serving
Servings per Container: 8
Calories200
% Daily Value*
Total Fat1g1%
Saturated Fat0g0%
Trans Fat0g
Cholesterol0mg0%
Sodium520mg23%
Total Carbohydrate32g12%
Dietary Fiber1g4%
Total Sugars7g
Protein15g
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Ingredients

UNBLEACHED, WHEAT, FLOUR, VITAL, WHEAT, GLUTEN, WHEY, PROTEIN, ISOLATE, CANE, SUGAR, LEAVENING, (MONOCALCIUM, PHOSPHATE,, BAKING, SODA), CONTAINS, 2%, OR, LESS, OF:, SALT, POTATO, STARCH, TAPIOCA, STARCH..

Dietary Labels

This product is not vegan, is not gluten-free, and is not organic.

Ultra-Processing Assessment

NOVA Score:4 / 4

Ultra-Processed

Why this score?

Contains industrially processed ingredients (whey protein isolate, vital wheat gluten), added sugar, refined starches and chemical leavening agents and is sold as a shelf-stable powdered mix, which are characteristic features of NOVA group 4 ultra-processed foods.

Daily Ritual

Can you Spot Ultraprocessed Foods? Play our Supermarket Game

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Shopping in the supermarket oil aisle

Others also viewed

Common Questions about Protein Pancake & Waffle Mix, 16 OZ

Well, 'healthy' can be a bit subjective! This mix packs a solid punch with 15 grams of protein per serving, which is great if you're looking to fuel up for the day. However, it does have 520 mg of sodium, so if you're watching your salt intake, you might want to keep that in mind.

Perfect For

weekend-brunch
post-workout
back-to-school

Vibe:

convenientnostalgicwholesomepractical
$7.19
per package