Can you spot the ultraprocessed foods?

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Pancake & Waffle Mix, 14 OZ
pantry-essentials/baking
📊 NOVA 4✨ Seed Oil Free

Pancake & Waffle Mix, 14 OZ

Birch Benders
Available at Whole Foods
140
Calories
3g
Protein
5g
Sugars
330mg
Sodium
1g
Fiber
31
Ingredients

What You Should Know

You'd spot this mix in the baking or breakfast aisle and pull it out for quick weekend pancakes, a cozy brunch, or an easy breakfast when guests arrive. It gives a nostalgic, comforting breakfast vibe — homey pancakes with minimal effort. The blend of refined flours and isolated starches plus additives like guar gum, leavening blends and “natural flavor” points to industrial processing aimed at consistent texture and shelf stability, a hallmark of ultraprocessed mixes.

Nutrition Facts

Serving Size: 1 serving
Servings per Container: 10
Calories140
% Daily Value*
Total Fat0.5g1%
Saturated Fat0g0%
Trans Fat0g
Cholesterol0mg0%
Sodium330mg14%
Total Carbohydrate30g11%
Dietary Fiber1g4%
Total Sugars5g
Protein3g
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Ingredients

WHITE, RICE, FLOUR, BROWN, RICE, FLOUR, POTATO, STARCH, OAT, FLOUR, CANE, SUGAR, TAPIOCA, STARCH, DRIED, BUTTERMILK, LEAVENING, (CALCIUM, PHOSPHATE,, BAKING, SODA), CONTAINS, 2%, OR, LESS, OF:, SALT, GUAR, GUM, NATURAL, FLAVOR..

Dietary Labels

This product is not vegan, is not gluten-free, and is not organic.

Ultra-Processing Assessment

NOVA Score:4 / 4

Ultra-Processed

Why this score?

Contains reformulated ingredients and additives (isolated starches, guar gum, leavening blends, natural flavor) and is designed as a ready-to-reconstitute product, consistent with NOVA group 4 ultraprocessed foods.

Daily Ritual

Can you Spot Ultraprocessed Foods? Play our Supermarket Game

Take a virtual shopping trip to learn more about what's on grocery store shelves.

Shopping in the supermarket oil aisle

Others also viewed

Common Questions about Pancake & Waffle Mix, 14 OZ

The Birch Benders mix packs about 140 calories per serving, which isn’t too shabby for a breakfast treat! It offers a decent balance of carbohydrates and a sprinkle of protein, but it’s not exactly a superfood. Think of it as a fun, occasional indulgence rather than an everyday health staple!

Perfect For

weekend-brunch
back-to-school
storm-prep

Vibe:

nostalgicconvenientcomforting
$7.19
per package