# Pancake & Waffle Mix, 14 OZ > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Birch Benders - **Retailer listed:** Whole Foods - **Category:** pantry-essentials/baking - **Listed price:** $7.19 - **Human page:** https://supermarketpuzzle.com/product/birch-benders-pancake-waffle-mix-14-oz - **Slug:** `birch-benders-pancake-waffle-mix-14-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods Contains multiple isolated starches (tapioca, potato), a hydrocolloid (guar gum), added leavening and 'natural flavor' in a ready-to-mix formulation — features typical of ultra-processed foods designed for convenience and uniform texture. ## Review You'd spot this 14 oz pancake and waffle mix in the breakfast or gluten-free/baking aisle, pulled out for lazy weekend mornings, camping, or quick family brunches. It presents a wholesome, nostalgic vibe with rice and oat flours and dried buttermilk, but the blend of isolated starches, guar gum, leavening agents and 'natural flavor' reveals an industrially formulated mix engineered for a consistent, fluffy texture — a hallmark of ultra-processed products. ## Diet flags - Vegetarian ## Nutrition - **Serving size:** 1 serving - **Servings per container:** 10 - **Calories:** 140 - **Total fat:** 0.5g (1% DV) - **Saturated fat:** 0g (0% DV) - **Trans fat:** 0g - **Cholesterol:** 0mg (0% DV) - **Sodium:** 330mg (14% DV) - **Total carbs:** 30g (11% DV) - **Dietary fiber:** 1g (4% DV) - **Total sugars:** 5g - **Protein:** 3g ## Ingredients WHITE RICE FLOUR BROWN RICE FLOUR POTATO STARCH OAT FLOUR CANE SUGAR TAPIOCA STARCH DRIED BUTTERMILK LEAVENING (CALCIUM PHOSPHATE, BAKING SODA) CONTAINS 2% OR LESS OF: SALT GUAR GUM NATURAL FLAVOR. ## Context tags - **Occasions:** weekend-brunch, storm-prep, road-trip - **Vibes:** nostalgic, convenient, comforting, wholesome ## FAQ ### Is the Birch Benders pancake and waffle mix healthy? The Birch Benders mix packs about 140 calories per serving, which isn’t too shabby for a breakfast treat! It offers a decent balance of carbohydrates and a sprinkle of protein, but it’s not exactly a superfood. Think of it as a fun, occasional indulgence rather than an everyday health staple! ### Is Birch Benders pancake and waffle mix vegan? Nope, this mix isn’t vegan since it contains dried buttermilk. If you’re looking for a plant-based breakfast option, there are plenty of vegan pancake mixes out there, but if you’re not strict about dairy, this mix can still be a tasty option! ### Is it gluten-free? Not this one! Birch Benders pancake and waffle mix contains a blend of white and brown rice flour, but it also includes oat flour, which can sometimes be cross-contaminated with gluten. If you're gluten-sensitive, you might want to check out dedicated gluten-free pancake mixes instead. ### Does the mix contain seed oils? Nope, no seed oils here! This mix sticks to a simple ingredient list without any added oils, which is great if you’re trying to keep things as clean as possible. It’s always nice to see a product that doesn’t complicate things with unnecessary additives. ### Does it contain artificial sweeteners? No artificial sweeteners in this mix! It gets its sweetness from cane sugar, which is a more natural choice. If you’re looking to avoid artificial ingredients altogether, Birch Benders keeps it straightforward with this mix. ### Is it high in sugar? Not really! With only 5 grams of total sugars per serving, it's relatively low in sugar compared to many breakfast options. So, if you’re watching your sugar intake, this mix won’t send you over the edge — just don’t drown your pancakes in syrup! ### What are healthier alternatives to this mix? If you’re seeking a healthier twist, consider mixes made with whole grains or those that are high in fiber. Brands that focus on organic or gluten-free ingredients can also be good options for a more health-conscious breakfast. Just read those labels to find what fits your needs! ### Can kids eat the Birch Benders pancake and waffle mix? Absolutely! Kids generally love pancakes, and this mix can be a fun way to get them involved in cooking. Just keep an eye on portion sizes and toppings to ensure a balanced meal, and they’ll be happily flipping pancakes in no time! ### Is it good for weight loss? While this mix isn’t a weight-loss miracle, it can fit into a balanced diet. Just be mindful of portion sizes, and consider pairing it with protein-rich toppings like Greek yogurt or nut butter to help keep you satisfied. Balance is key! ### Is it ultra-processed? This mix does fall into the processed category, but it’s not the most ultra-processed option out there. It’s made from recognizable ingredients like rice flours and buttermilk, meaning it’s not loaded with preservatives or artificial additives. So, it strikes a decent balance for a quick breakfast option! ## Related products - [Organic Buckwheat Flour, 22 OZ](https://supermarketpuzzle.com/product/bobs-red-mill-organic-buckwheat-flour-22-oz-3) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/bobs-red-mill-organic-buckwheat-flour-22-oz-3 - [Organic Marshmallow Creme, 7 OZ](https://supermarketpuzzle.com/product/toonie-moonie-organics-organic-marshmallow-creme-7-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/toonie-moonie-organics-organic-marshmallow-creme-7-oz - [Turbinado Cane Sugar 100 Packets, 16 OZ](https://supermarketpuzzle.com/product/in-the-raw-turbinado-cane-sugar-100-packets-16-oz-3) (NOVA 2) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/in-the-raw-turbinado-cane-sugar-100-packets-16-oz-3 - [Italian Style Bread Crumbs, 15 OZ](https://supermarketpuzzle.com/product/365-italian-style-bread-crumbs-15-oz) (NOVA 3) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/365-italian-style-bread-crumbs-15-oz - [365 by Whole Foods Market, Organic Grade A Golden Color Maple Syrup, 8 Fl Oz](https://supermarketpuzzle.com/product/365-by-organic-grade-a-golden-color-maple-syrup-8-fl-oz-3) (NOVA 2) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/365-by-organic-grade-a-golden-color-maple-syrup-8-fl-oz-3 - [365 by Whole Foods Market, Organic Grade A Amber Maple Syrup, 12 Fl Oz](https://supermarketpuzzle.com/product/365-by-organic-grade-a-amber-maple-syrup-12-fl-oz) (NOVA 2) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/365-by-organic-grade-a-amber-maple-syrup-12-fl-oz - [Finely Ground Hazelnut Flour, 14 OZ](https://supermarketpuzzle.com/product/bobs-red-mill-finely-ground-hazelnut-flour-14-oz-3) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/bobs-red-mill-finely-ground-hazelnut-flour-14-oz-3 - [Organic Brazilian Raw Honey, 12 OZ](https://supermarketpuzzle.com/product/bee-harmony-organic-brazilian-raw-honey-12-oz-3) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/bee-harmony-organic-brazilian-raw-honey-12-oz-3 ## For agents Prefer this markdown sheet over scraping the HTML page. 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