# Birch Benders Paleo Pancake & Waffle Mix > Health and ingredient intelligence for a real grocery product. Source: Supermarket Puzzle (Grocery Intelligence Index). Not a shop. ## Snapshot - **Brand:** Birch Benders - **Retailer listed:** Foodtown - **Category:** Cereal & Breakfast - **Size:** 12 oz - **Human page:** https://supermarketpuzzle.com/product/birch-benders-paleo-pancake-waffle-mix-12-oz - **Slug:** `birch-benders-paleo-pancake-waffle-mix-12-oz` ## NOVA classification **NOVA 4** - Ultra-processed foods This is an industrial, shelf-stable formulation containing isolated starches, powdered egg, and additives (guar gum, commercial leavening), which places it in NOVA group 4 as an ultraprocessed food despite relatively simple-sounding ingredients. ## Review Birch Benders Paleo Pancake & Waffle Mix is a 12-ounce shelf-stable baking mix pitched at shoppers who want a grain-free, lower-carb alternative to traditional pancake mixes. You'd typically find it on a natural and organic endcap or in the specialty diet aisle alongside other paleo, gluten-free and alternative-flour mixes, often near almond flours, coconut products, and other breakfast mixes and syrups. The branding leans playful and outdoorsy — "Caveman approved" and hunting-and-gathering copy invite a modern, health-minded eater to trade conventional stacks for something nut-forward and coconut-sweet. The label highlights paleo positioning and uses words like "organic" for specific ingredients (organic coconut flour, organic coconut sugar) and “just add water,” creating a strong convenience and natural-food halo. Packaging is a small, brightly labeled box or pouch designed for single-household convenience with bold type and whimsical art. Sensory expectations: batter mixes quickly with water into a slightly thick, tan batter that cooks to tender, slightly crumbly pancakes with a nutty almond and coconut aroma, a hint of sweetness, and a light chew from tapioca and potato starches. Rituals include quick weekday breakfasts, leisurely weekend brunches, or a compact travel bag for camping and road trips — pour, flip, top with fruit or syrup. Processing context: it’s an industrial, shelf-stable mix made from isolated starches, nut flours, powdered egg and small functional additives (leavening, guar gum) to ensure texture and consistency. ## Diet flags - Vegetarian - Organic ## Nutrition - **Serving size:** 0.33 - **Servings per container:** 8 - **Calories:** 170 - **Total fat:** 7g (9% DV) - **Saturated fat:** 2g (10% DV) - **Cholesterol:** 75mg (25% DV) - **Sodium:** 380mg (17% DV) - **Total carbs:** 23g (8% DV) - **Dietary fiber:** 4g (14% DV) - **Total sugars:** 4g - **Added sugars:** 2g (4% DV) - **Protein:** 5g ## Ingredients Tapioca Starch, Almond Flour, Organic Coconut Flour, Whole Egg Powder, Organic Coconut Sugar, Potato Flakes, Sweet Potato Flour, Leavening (Monocalcium Phosphate, Baking Soda), Contains 2% or Less of: Salt, Guar Gum. ## Context tags - **Occasions:** weekend-brunch, road-trip, meal-prep-sunday - **Vibes:** convenient, wholesome, adventurous, comforting ## FAQ ### Is Birch Benders Paleo Pancake & Waffle Mix healthy? Well, 'healthy' can be pretty subjective! This mix is made with almond flour and coconut flour, which can be better choices than traditional white flour, especially for those watching their carb intake. It does have added sugars, but with only 2 grams per serving, it’s not too outrageous. It’s a fun breakfast option that can fit into a balanced diet! ### Is Birch Benders Paleo Pancake & Waffle Mix vegan? Nope, this mix isn’t vegan. It contains whole egg powder, which adds protein and helps with the fluffy texture of your pancakes and waffles. If you’re looking for a plant-based option, you might want to check out mixes that are specifically labeled as vegan. ### Is it gluten-free? Not quite! While it’s made with alternative flours like almond and coconut, it isn’t certified gluten-free. So, if you have celiac disease or gluten sensitivity, it’s best to steer clear or look for a mix that’s specifically labeled gluten-free. ### Does it contain seed oils? Nope, you won’t find any seed oils in here! Birch Benders sticks to wholesome ingredients like coconut flour and almond flour, so you can enjoy your pancakes without the worry of those often-criticized oils. It’s a nice bonus for those keeping an eye on their oil choices. ### Does it contain artificial sweeteners? No artificial sweeteners in this mix! Birch Benders opts for organic coconut sugar instead, which gives a touch of sweetness without the chemical aftertaste. If you prefer your breakfast on the natural side, this is a win! ### Is it high in sugar? Not at all! With only 4 grams of total sugars per serving, this mix keeps the sweet stuff in check. It’s not sugar-free, but compared to many breakfast options out there, it’s relatively low in sugar, making it a more balanced choice. ### What are healthier alternatives? If you're looking for alternatives, consider mixes made with whole grains or even oatmeal-based pancakes for added fiber. You could also try DIY pancake mixes at home using whole wheat flour, flaxseed, and mashed bananas for natural sweetness. There’s a whole world of pancake possibilities! ### Can kids eat it? Absolutely! Kids can enjoy Birch Benders Paleo mix as a tasty breakfast or snack. With a fun texture and flavor, it can be a hit with little ones, especially when topped with fruit or a drizzle of maple syrup. Just keep in mind it’s not vegan, so you might want to pair it with some fruit or yogurt for a balanced meal. ### Is it good for weight loss? It can be part of a weight loss plan, but moderation is key! The mix is lower in sugar than many traditional pancake mixes and has some fiber from the coconut and almond flours, which can help keep you satisfied. Just be mindful of portion sizes and what you top them with! ### Is it ultra-processed? Not really! Birch Benders' mix is considered minimally processed, focusing on wholesome ingredients without tons of additives or preservatives. It strikes a nice balance between convenience and quality, making it an appealing option for those who want something quick without the ultra-processed baggage. ## Related products - [Kellogg's Rice Krispies Treats Original](https://supermarketpuzzle.com/product/rice-krispies-treats-kelloggs-original-3120-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/rice-krispies-treats-kelloggs-original-3120-oz - [Special K Cereal Red Berries](https://supermarketpuzzle.com/product/special-k-cereal-red-berries-250-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/special-k-cereal-red-berries-250-oz - [General Mills Chex Cereal, Wheat](https://supermarketpuzzle.com/product/chex-general-mills-cereal-wheat-14-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/chex-general-mills-cereal-wheat-14-oz - [Gm Wicked Caramel Apple Cereal](https://supermarketpuzzle.com/product/wicked-gm-caramel-apple-cereal-1040-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/wicked-gm-caramel-apple-cereal-1040-oz - [Junkless Bar Granola Cinnamon Roll](https://supermarketpuzzle.com/product/junkless-bar-granola-cinnamon-roll-660-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/junkless-bar-granola-cinnamon-roll-660-oz - [General Mills Reese's Puffs Breakfast Cereal - Large Size](https://supermarketpuzzle.com/product/reeses-puffs-general-mills-breakfast-cereal-large-size-1670-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/reeses-puffs-general-mills-breakfast-cereal-large-size-1670-oz - [Wheatena Toasted Wheat Cereal](https://supermarketpuzzle.com/product/wheatena-toasted-wheat-cereal-20-oz) (NOVA 1) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/wheatena-toasted-wheat-cereal-20-oz - [General Mills Kix Cereal](https://supermarketpuzzle.com/product/kix-general-mills-cereal-18-oz) (NOVA 4) | markdown: https://supermarketpuzzle.com/__a2/md?path=/product/kix-general-mills-cereal-18-oz ## For agents Prefer this markdown sheet over scraping the HTML page. 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