Ben & Jerry's Ice Cream, The Tonight Dough

Ben & Jerry's The Tonight Dough is a 16-oz pint of indulgent, novelty ice cream you’ll find in the frozen desserts aisle, tucked in the premium ice cream section near Häagen-Dazs, other Ben & Jerry’s flavors, and novelty frozen treats. Bright, playful packaging and a celebrity tie-in (Jimmy Fallon) make it pop on open-door freezers and endcap displays. It’s the sort of product shoppers grab for social occasions—movie nights, casual parties, or as a weekend dessert staple when you want something shareable and fun. Brand positioning leans playful and socially conscious: a premium, slightly countercultural ice cream beloved by millennials and families who respond to whimsical flavors, pop-culture partnerships, and mission-driven claims. Label characteristics include health-halo messaging such as “Fairtrade” sourcing, non-GMO ingredient sourcing, and “cage-free” eggs; the label evokes natural-sounding claims but is not organic. In plain terms, this is an industrially produced ice cream: a dairy-rich base blended with added syrups, stabilizers, and inclusions that are processed and formulated for consistent texture and long freezer life. Sensory details: scoopable, very creamy base with a pronounced sweet profile, studded with chewy cookie-dough pieces, peanut-butter ribbons and chocolate chunks that add textural contrast—soft, slightly elastic dough, smooth chocolate, and intermittent crunch. The ritual is communal and informal: open the pint, dig in with a spoon late at night or scoop onto warm brownies; the packaging makes it easy to eat straight from the carton or serve in bowls at a casual gathering. It reads as an indulgent treat with a conscience-driven marketing angle.