Ben & Jerry's Ice Cream, Peanut Butter Cup

Ben & Jerry's Peanut Butter Cup is a 16 fl oz pint that you’ll find in the frozen novelty and premium ice cream aisle, shelved near other indulgent pint brands and novelty novelties (cookie doughs, chocolate pints, and premium non-dairy alternatives). It reads like a treat-for-two on a grocery run: shoppers grab it for movie nights, weekend indulgences, or to cap off a casual dinner. Brand positioning leans playful and socially conscious — Vermont imagery, fair trade sourcing claims, and tongue-in-cheek flavor names signal a premium, ethically minded brand aimed at millennials and families who want pleasure with values. The label courts a “natural” halo with cream, milk, and Fairtrade cocoa/vanilla notes, but there’s no organic badge; the copy emphasizes flavor heritage rather than health. In plain language about processing: this is a highly processed, industrially formulated frozen dessert that includes added sugars, vegetable fats, stabilizers, and emulsifiers to achieve a consistent texture and shelf stability. Sensory details: the ice cream offers a creamy, dense mouthfeel punctuated by soft peanut butter ribbons and bite-sized peanut butter cups — a contrast of smooth, gritty peanut flour richness and chocolatey pockets. Packaging is the familiar glossy cardboard pint with a playful label, meant to be spooned straight from the tub or scooped into bowls at home. Rituals around this pint tend to be communal and celebratory — shared on movie nights, scooped into waffle cones for backyard treats, or hidden in the freezer for a late-night comfort reward.