Ben & Jerry's Ice Cream, Half Baked

Ben & Jerry's Half Baked pint sits in the frozen desserts aisle among premium ice creams, novelties and other pint-sized indulgences — usually by brands that trade on flavor storytelling and ethical sourcing claims. You'll spot the bright, playful label near other chunk-filled flavors and novelty frozen desserts rather than next to basic dairy or store-brand ice cream. This product is built for celebratory and casual occasions: movie-night dessert, weekend gatherings, or a sweet finish after a shared meal. The brand positions itself as a socially conscious premium treat — playful, slightly nostalgic, and aimed at adults and young families who value indulgence plus responsible sourcing (Fairtrade cocoa, cage-free eggs, non-GMO sourcing). Packaging and copy emphasize fun and ethics more than nutrition: bold flavor names, photos of chunks, and badges about Fairtrade and non-GMO ingredients create a “better-for-me” halo without organic certification. The ingredient list, however, includes multiple added sugars, refined starches, emulsifiers and stabilizers—so in plain terms it's a highly processed ice cream with many industrial components. Sensory-wise the pint promises creamy, dense vanilla and chocolate bases studded with soft, chewy cookie-dough pieces and fudgy brownie chunks; contrast comes from the cold creaminess and intermittent dough/brownie chew. The ritual is communal and tactile — scoop, share, maybe save a spoonful for later — and the resealable pint encourages at-home indulgence. Overall, Half Baked occupies a familiar place in American grocery culture: premium, playful, ethically signaled ice cream designed for shared indulgence rather than everyday nutrition.