Ben & Jerry's Chocolate Chip Cookie Dough Non-Dairy Frozen Dessert

Ben & Jerry's Chocolate Chip Cookie Dough Non-Dairy Frozen Dessert sits in the grocery freezer aisle with the ice cream and novelty desserts — you’ll find it near other non-dairy pints, premium tubs, and vegan frozen novelties. It’s the pint you reach for when you want a crowd-pleasing, scoopable indulgence for movie night or a casual get-together. Occasions that suit it include late-night treats, party dessert platters, and anytime you want a nostalgic indulgence without dairy. Brand positioning leans on Ben & Jerry’s signature playful, activist personality: premium indulgence with ethical cues (Fairtrade certification on cocoa, sugar, and vanilla), aimed at millennials and Gen Z who want a decadent treat that signals social values and dietary choice. The label wears a “non-dairy/vegan” halo and emphasizes Fairtrade ingredients and flavor heritage, but it is not organic and still carries a high sugar/calorie profile (about 350 kcal and 33 g sugar per serving). Visually the pint is colorful and branded with the familiar Ben & Jerry’s artwork, appealing to both kids and adults who associate the brand with fun and comfort. In plain terms the product is an industrially formulated plant-based frozen dessert: an oat-milk base with added sugars, refined oils, emulsifiers, gums, and flavorings, plus cookie-dough gobs and fudge flakes. Sensory notes: a creamy, slightly oat-forward base, soft chewy cookie-dough centers, and rich chocolate flakes that give textural contrast; the pint invites the ritual of scooping into bowls or sneaking spoonfuls straight from the tub. It functions in American grocery culture as a premium, ethical-feeling comfort food that fits modern plant-based eating while remaining an overtly processed treat.